Tag Archives: think

Use Your Time Wisely — You Don’t Have As Much Of It As You Think!

Deidre PaknadJanuary 31, 2015 3 tips for using the time you have to make the biggest impact Time is the greatest lever we have to achieve business goals, yet most leaders don’t measure how it’s spent or manage it as scarce capacity. When time is viewed as an infinite resource, it sets up employee engagement … Continue reading Use Your Time Wisely — You Don’t Have As Much Of It As You Think! →

Why Data and Storytelling Are More Alike Than You Might Think

Content Marketing

Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think →

Think Before You Post!

Content Marketing

Barry Roos December 20, 2014 As capital hill staffer Elizabeth Lauten found out, a facebook post that can take 10 seconds to write, can ruin a career years in the making. In case you missed it, here is what she said: “Dear Sasha and Malia, I get you’re both in those awful teen years, … Continue reading Think Before You Post! →

Think Cross-Channel For Your Holiday Paid Search Campaign

Ad Campaigns

You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign →

Do You Think THESE Are Advantages or Disadvantages?

Marketing Strategy

Steve Gumm November 22, 2014 (dis) Advantages One of the most difficult things to do is put yourself in the shoes of a customer. The customer wants to know one thing: “What’s in it for me?” You have only a few seconds, if that, to feed relevant data into the mind of a potential customer. … Continue reading Do You Think THESE Are Advantages or Disadvantages? →

Think Holistically When Determining Your PPC Budget

Ad Campaigns, Marketing Guide

Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget →

8 things you need to think about for your 2015 digital marketing strategy

Marketing Strategy

By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy →

Measure What Matters Most – A Think With Google Guide for Marketers

Marketing Guide

By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers →

How to Grow Your Social Media Presence – Even When You Think You’ve Tried Everything

Social Media Utilization

By Jim Belosic, Published November 14, 2014 Social media provides wonderful–and often free!–tools to help you grow your business. But it requires time, patience and strategy to use effectively. And sometimes, when it’s technical and tedious, the pay-off is minimal. But don’t despair; there are plenty of ways to develop an engaged fan base with … Continue reading How to Grow Your Social Media Presence – Even When You Think You’ve Tried Everything →

How To Think Like A Big Brand

Branding

By Catalin Zorzini, Published November 10, 2014 What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send. Online stores can … Continue reading How To Think Like A Big Brand →