Barry Roos December 20, 2014 As capital hill staffer Elizabeth Lauten found out, a facebook post that can take 10 seconds to write, can ruin a career years in the making. In case you missed it, here is what she said: “Dear Sasha and Malia, I get you’re both in those awful teen years, … Continue reading Think Before You Post!
You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign
Steve Gumm November 22, 2014 (dis) Advantages One of the most difficult things to do is put yourself in the shoes of a customer. The customer wants to know one thing: “What’s in it for me?” You have only a few seconds, if that, to feed relevant data into the mind of a potential customer. … Continue reading Do You Think THESE Are Advantages or Disadvantages?
Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
By Jim Belosic, Published November 14, 2014 Social media provides wonderful–and often free!–tools to help you grow your business. But it requires time, patience and strategy to use effectively. And sometimes, when it’s technical and tedious, the pay-off is minimal. But don’t despair; there are plenty of ways to develop an engaged fan base with … Continue reading How to Grow Your Social Media Presence – Even When You Think You’ve Tried Everything
By Catalin Zorzini, Published November 10, 2014 What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send. Online stores can … Continue reading How To Think Like A Big Brand
By Debbie Leven, Published November 6, 2014 Are you keen to get more media visibility but struggling because you just don’t have the media contacts? I hear that a lot and it can be frustrating, particularly if you’ve tried before and not got results or you simply feel overwhelmed about the thought of getting started. … Continue reading Finding the Right Media Contacts – It’s Not as Difficult as You Think
By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
