New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do
Bonnie Harris — August 20, 2019 Follow @waxmarketing — August 20, 2019 In the age of digital assistance, consumers plan before they experience, even if only for a moment. They want to know as much as they can about what they’ll be getting into and minimize unwanted surprises. Google reports that 91% of mobile users … Continue reading Micro-Moments: What They Are and How to Use Them
Steve DiGioia — August 9, 2019 Follow @stevedigioia — August 9, 2019 …it’s one of the reasons why consumers maintain loyalty Buffer, one of the industry-leading apps used to schedule and share content on social media, recently had a “bug” that affected 0.00599% of Buffer users (467 out of 7,800,000). A pretty small number if … Continue reading The Best Companies Do This Even When They Don’t Have To
Ashley Lipman — July 11, 2019 — July 11, 2019 expresswriters / Pixabay In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can … Continue reading What Are Micro-Influencers and How Are They Changing Ecommerce?
Nkiru Asika — July 12, 2019 — July 12, 2019 742680 / Pixabay Storytelling has become a buzzword, as more companies recognize the power of story to attract and engage. Storytelling in business is about weaving personal anecdotes, insights, observations and experiences into business communication. This is especially powerful for service companies selling the intangible … Continue reading No One Cares About Your Resume. They Care About Your Story.
Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can
Will Koffel — May 30, 2019 Follow @wkoffel — May 30, 2019 Coding is an early stage startup CTO’s bread and butter. Young companies run lean, which means CTOs end up shouldering the duties of three different roles as their startups grow. The chief architect position is most closely related to coding because it has … Continue reading 3 Ways to Give Startup CTOs the Support They Need
Daniel Codella — May 29, 2019 Follow @mrcodella — May 29, 2019 As businesses continue to expand globally and distributed teams become the norm, collaboration has become essential to success. Managers and employees are spending 50% more time in collaborative activities. In response to these trends, organizations have been rushing to bring on as many … Continue reading Kill Your Inefficient Tools and Processes Before They Kill Your Company
Kevin Senior — April 30, 2019 Follow @Glasscubes — April 30, 2019 Great examples of successful virtual teams exist across industries and working styles. They come in all shapes and sizes, they consist of a multitude of skill sets, and they face unique challenges. But to help you solidify how such different people can come … Continue reading 5 Successful Virtual Teams & Why They Work
Garry Grant — May 2, 2019 Follow @seoinc — May 2, 2019 W3C Validation Errors and How They Relate to SEO With the dawn of DIY website design options, business owners on a budget can quickly and easily put together a website with relative ease, without having to know a single bit of HTML or … Continue reading W3C Validation Errors and How They Relate to SEO
