Tag Archives: They

Kill Your Inefficient Tools and Processes Before They Kill Your Company

Daniel Codella — May 29, 2019 Follow @mrcodella — May 29, 2019 As businesses continue to expand globally and distributed teams become the norm, collaboration has become essential to success. Managers and employees are spending 50% more time in collaborative activities. In response to these trends, organizations have been rushing to bring on as many … Continue reading Kill Your Inefficient Tools and Processes Before They Kill Your Company

10 Keyword Density Checkers (And How They Still Can Help Your SEO)

Aleh Barysevich — April 8, 2019 Follow @ab80 — April 8, 2019 First, let’s clarify the idea. Today, semantic search reigns, as well as high-quality content, and great user experience. Search engines focus on topical relevance instead of matching queries to exact keywords. So as a concept for ranking improvement keyword density has long died. … Continue reading 10 Keyword Density Checkers (And How They Still Can Help Your SEO)

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier by Kayleigh Taylor , March 8, 2019 With reports of gender pay gaps and #MeToo incidents continuing to dominate the news cycle, International Women’s Day feels particularly important this year. Even in the healthiest office cultures, women are often more cautious about what … Continue reading 7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages