Tag Archives: They

Get Ready for Gen Z: 4 Benefits They Want Most

Kimberly Zhang — April 29, 2019 — April 29, 2019 This month, millions of Generation Zers will graduate college. As some of the first members of their generation — the youngest of whom were born in 1996 — to enter the workforce, they’ll give employers a crash course in what digital natives want in a … Continue reading Get Ready for Gen Z: 4 Benefits They Want Most →

Most SMBs Say They Need A Digital Presence, Study Shows

Small Business

Most SMBs Say They Need A Digital Presence, Study Shows by Ray Schultz , April 18, 2019 Small businesses may not be there yet, but 88% of them believe they need an online presence to be successful, according to a new study by HigherVisibility. At the same time, 41.8% either have no goal in mind … Continue reading Most SMBs Say They Need A Digital Presence, Study Shows →

10 Keyword Density Checkers (And How They Still Can Help Your SEO)

SEO Tools

Aleh Barysevich — April 8, 2019 Follow @ab80 — April 8, 2019 First, let’s clarify the idea. Today, semantic search reigns, as well as high-quality content, and great user experience. Search engines focus on topical relevance instead of matching queries to exact keywords. So as a concept for ranking improvement keyword density has long died. … Continue reading 10 Keyword Density Checkers (And How They Still Can Help Your SEO) →

6 Time Management Personalities and How They Manage Their Time

Time Management

Abby Miller — March 26, 2019 — March 26, 2019 Free-Photos / Pixabay It may be tempting to blame others when we feel crunched for time. The reality is that how we spend or waste time is of our own choosing. You can certainly choose to binge-watch TV all day instead of working on that … Continue reading 6 Time Management Personalities and How They Manage Their Time →

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier

Career Development

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier by Kayleigh Taylor , March 8, 2019 With reports of gender pay gaps and #MeToo incidents continuing to dominate the news cycle, International Women’s Day feels particularly important this year. Even in the healthiest office cultures, women are often more cautious about what … Continue reading 7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier →

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Google AMP

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages →

Facebook Marketplace Ads: Are They Right For You?

Facebook Marketing

Ana Gotter — February 15, 2019 Follow @ana_gotter — February 15, 2019 Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work … Continue reading Facebook Marketplace Ads: Are They Right For You? →

Case study: A tale of two insights and why they are not all created equal

Customer Experience

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

Google Analytics Metrics Aren’t Always What They Seem

Google Analytics

Liza Rubinstein — January 21, 2019 — January 21, 2019 Lately, my life has been all about the stats. Monthly campaign reports have me deep in Google Analytics to the point where ad metrics have made their way into my dreams…or nightmares. There’s nothing more exhilarating – yes, exhilarating – than seeing a campaign exceed … Continue reading Google Analytics Metrics Aren’t Always What They Seem →

Why People Won’t Buy From Your Website If They Think It Is Risky

Web Security Guidelines

Graham Jones — November 9, 2018 Follow @grahamjones — November 9, 2018 bungeeinternational / Pixabay We all know that bungee jumping is risky. After all, who in their right mind throws themselves off a bridge or a crane, hundreds of feet above the ground? But the risk we perceive is much greater than the … Continue reading Why People Won’t Buy From Your Website If They Think It Is Risky →