Liz Kislik — December 15, 2019 Follow @lizkislik Recently, on the Relatable Leader podcast, the warm and engaging host Catherine Goggia asked me about how employees can put issues on the table and confront problems in ways that maximize progress while minimizing unproductive conflict and defensiveness. One of the approaches I described involves using a … Continue reading How to Use Facilitation to Help People See What They Don’t See
Kevin George — December 11, 2019 Follow @imkevin_monk A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business’s … Continue reading Evolution of Landing Pages: How Have They Changed Over Time
Hutch Morzaria — December 4, 2019 Follow @cxmaster As we have already seen in our previous articles, human behavior affects organizational growth. In this article, we are going to talk about what I’ve learned about how emotions affect human behavior. There are different types of emotions that can influence the way we live and talk … Continue reading The Different Types of Emotions and How They Impact Human Behavior
Jake Rheude — November 22, 2019 Follow @jakerheude Starting out as a seller on Amazon can feel pretty intimidating, and fulfillment will be one of the most important components to get right. One review complaining about slow shipping or a late order, and that’s countless customers who may seek out another seller. So, how can … Continue reading 6 Ways to Stop Fulfillment Problems Before They Happen If You’re New to Selling on Amazon
Max Palmer — November 14, 2019 We often look at every billionaire and write their success off to luck or natural ability. It is a huge fallacy to commit this type of thought, though, and, it is actually detrimental you. Making excuses for others’ success gives us a reason not to work hard. It is … Continue reading 6 Habits Almost Every Billionaire Formed Before They Became Famous
There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019 Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work
JoAnn Corley — November 7, 2019 Follow @joann corley “People don’t leave jobs, they leave bosses.” This is a very popular phrase that circles around the HR and management community a lot…and in fact has been doing so even during the time I was a recruiter some 25+ years ago. And, in all that time … Continue reading People Don’t Leave Jobs — They Leave Relationships
We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue. Joe Hyland on October 17, 2019 It’s amazing how much technology has evolved in recent years. We’ve seen unprecedented advances in smartphones, IoT, home AI assistants and more. Martech has similarly kept … Continue reading MQLs: What are they good for?
Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Where Marketers Allocate Media Budgets And How Much They Plan To Spend by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2019 Marketers feel most unprepared to use a variety of emerging technologies. Some 25% of marketers participating in a study released Tuesday said they are not prepared to use chatbots. About 23% cited voice search, … Continue reading Where Marketers Allocate Media Budgets And How Much They Plan To Spend
