by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy
by John Hodge Follow @johnahodgeOctober 12, 2016 Okay so, it’s common knowledge that marketing technology is always changing. The thing is, this constant expansion in tech has implications on a marketer’s ability to keep up with it. Reading articles about what’s new isn’t good enough. Clients have questions, and the answers to them can’t rely … Continue reading 15 Reasons Every Marketer Needs Their Own Website
by Dave Brock Follow @davidabrockOctober 6, 2016 There are a number of thoughtful articles suggesting we get better results in developing our people by focusing on their developing their strengths, not “fixing” them, or criticizing their weaknesses. A recent HBR article, Developing Employees’ Strengths Boosts Sales, Profit, and Engagement, presents compelling data about organizations focusing … Continue reading Focus On Your People’s Strengths, Not Their Weaknesses?
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies
by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
by David Kiger Follow @davidkigerSeptember 29, 2016 An on-the-go CEO may naturally feel that every moment in the day is a productive one, simply because of the constant barrage of activity, meetings and interactions. But just because someone is busy doesn’t necessarily mean he or she is being productive. Here’s a look at how some … Continue reading Tips for CEOs to Maximize Their Productivity
by Benjamin BrandallSeptember 26, 2016 When you think of team building, it probably summons up one of two images: Awkwardly passing balloons between your legs at school Awkwardly falling backwards into to the arms of an awkward colleague It’s something managers and employees shy away from because no one wants to be part of meaningless … Continue reading 63 Team Building Activities That Your Team Won’t Roll Their Eyes At
by Kevin George Follow @imkevin_monkSeptember 23, 2016 Just like in the fantasy movie ‘The Chronicles of Narnia’, Landing Pages are the crafty doorways to a parallel dimension for boosting email marketing campaigns. A study indicated that 48% of marketers built a new landing page for each marketing campaign. This is just the beginning. These lead … Continue reading Mythical E-Commerce Email Templates & Their Landing Pages
by Victoria Vessella Follow @v_vessellaSeptember 21, 2016 Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to … Continue reading Retail Audits: How To Reap Their Rewards
