Tag Archives: Their

B2C Content Marketers Focusing On Their Audience

B2B Engagement

by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience →

The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Marketing Lessons

Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar →

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Customer Experience

Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey →

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

Influencer Marketing

By Heba Hosny  November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5) →

Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works

Innovation

Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works →

How To Engage B2B Buyers During Their Decision-Making Process

B2B Marketing

by Tukan Das Follow @tdasOctober 18, 2016 B2B buyers are facing an increasingly complex world of vendors, content, reputations, advertisement and sales pitches when they need to make a purchase decision – and their actions are becoming increasingly complex to match. By reaching a buyer in the middle of his or her decision-making process, you … Continue reading How To Engage B2B Buyers During Their Decision-Making Process →

5 Ways Product Managers Can Get Closer to Their Customers in the Cloud

Product Management

by Megan Rees AhigianOctober 18, 2016 As a Product Manager, it‘s always your job to expand your understanding of the customer by finding out what they like and need, learning about problems they’re having, and listening to their ideas for new and improved features. Focus groups, surveys, feedback forms, advisory boards. Shudder! As a Product … Continue reading 5 Ways Product Managers Can Get Closer to Their Customers in the Cloud →

Why Businesses Must Add LinkedIn to Their Marketing Strategy

LinkedIn Utilization

by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy →

Focus On Your People’s Strengths, Not Their Weaknesses?

Management Skills

by Dave Brock Follow @davidabrockOctober 6, 2016 There are a number of thoughtful articles suggesting we get better results in developing our people by focusing on their developing their strengths, not “fixing” them, or criticizing their weaknesses. A recent HBR article, Developing Employees’ Strengths Boosts Sales, Profit, and Engagement, presents compelling data about organizations focusing … Continue reading Focus On Your People’s Strengths, Not Their Weaknesses? →

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