Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies
by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
by David Kiger Follow @davidkigerSeptember 29, 2016 An on-the-go CEO may naturally feel that every moment in the day is a productive one, simply because of the constant barrage of activity, meetings and interactions. But just because someone is busy doesn’t necessarily mean he or she is being productive. Here’s a look at how some … Continue reading Tips for CEOs to Maximize Their Productivity
by Benjamin BrandallSeptember 26, 2016 When you think of team building, it probably summons up one of two images: Awkwardly passing balloons between your legs at school Awkwardly falling backwards into to the arms of an awkward colleague It’s something managers and employees shy away from because no one wants to be part of meaningless … Continue reading 63 Team Building Activities That Your Team Won’t Roll Their Eyes At
by Kevin George Follow @imkevin_monkSeptember 23, 2016 Just like in the fantasy movie ‘The Chronicles of Narnia’, Landing Pages are the crafty doorways to a parallel dimension for boosting email marketing campaigns. A study indicated that 48% of marketers built a new landing page for each marketing campaign. This is just the beginning. These lead … Continue reading Mythical E-Commerce Email Templates & Their Landing Pages
by Victoria Vessella Follow @v_vessellaSeptember 21, 2016 Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to … Continue reading Retail Audits: How To Reap Their Rewards
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price
by Jack Loechner, Staff Writer @mp_research, September 2, 2016 The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers, according to a newly-released study from Millward Brown Digital (MBD,) and summarized by Marketing Charts. The Millward Brown study says that this continues to be a monumental struggle, … Continue reading Marketers Not Confident With Their Ad Channel Mix
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker. Tim Peterson on August 31, 2016 Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll cut the … Continue reading Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
