Tag Archives: Their

6 Fintech Firms Transforming the Way Consumers Invest Their Money

Rupert Tottman — November 23, 2016 — November 23, 2016 It is safe to say that, traditionally, wealth management hasn’t been a particularly accessible industry for banking customers. To most even the term ‘wealth management’ brings to mind images of bronzed billionaires sipping champagne on lavish yachts rather than the idea of easily accessible financial … Continue reading 6 Fintech Firms Transforming the Way Consumers Invest Their Money →

Why SMBs should spend more of their budget on online marketing in 2017

Marketing Guide

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. Will Scott on November 21, 2016 I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is … Continue reading Why SMBs should spend more of their budget on online marketing in 2017 →

Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds

Omni-Channel

by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds →

B2C Content Marketers Focusing On Their Audience

B2B Engagement

by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience →

The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Marketing Lessons

Elizabeth Harr — November 9, 2016 — November 9, 2016 I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is … Continue reading The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar →

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Customer Experience

Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey →

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

Influencer Marketing

By Heba Hosny November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5) →

Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works

Innovation

Barry Saltzman — October 28, 2016 — October 28, 2016 If there’s one thing businesses can unanimously agree upon, it’s that all successful companies have a a strong company culture. Culture can make or break your organization, and helps foster long-term relationships between your business, your employees and your customers. It represents the values of … Continue reading Always Improving – Why Businesses Need to Be Innovating Their Culture, Even When it Works →

How To Engage B2B Buyers During Their Decision-Making Process

B2B Marketing

by Tukan Das Follow @tdasOctober 18, 2016 B2B buyers are facing an increasingly complex world of vendors, content, reputations, advertisement and sales pitches when they need to make a purchase decision – and their actions are becoming increasingly complex to match. By reaching a buyer in the middle of his or her decision-making process, you … Continue reading How To Engage B2B Buyers During Their Decision-Making Process →

5 Ways Product Managers Can Get Closer to Their Customers in the Cloud

Product Management

by Megan Rees AhigianOctober 18, 2016 As a Product Manager, it‘s always your job to expand your understanding of the customer by finding out what they like and need, learning about problems they’re having, and listening to their ideas for new and improved features. Focus groups, surveys, feedback forms, advisory boards. Shudder! As a Product … Continue reading 5 Ways Product Managers Can Get Closer to Their Customers in the Cloud →