Tag Archives: Their

12 Questions to Ask Potential Clients About Their Needs

Young Entrepreneur Council — July 20, 2018 Follow @YEC — July 20, 2018 Finding a serious customer is hard work. Asking some of these questions may make it easier to find and keep them. Not every customer is a good fit for every product. What is one question to ask or approach to use to … Continue reading 12 Questions to Ask Potential Clients About Their Needs →

How to reach consumers while protecting their privacy

Consumer Engagement

Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy →

5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth

Web Optimization Guidelines

Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Sheryl is a passionate food blogger. She spends most of her time either working from a coffee shop or within the confines of the white walls of her home. Two years down the line, and several cups of coffee and sleepless nights later, … Continue reading 5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth →

Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing

Video Marketing

Meenakshi Krishnan — June 22, 2018 Follow @iammeekrish — June 22, 2018 The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several … Continue reading Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing →

As GDPR approaches, marketers are moving away from their reliance on third-party data

Regulations

Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018 With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data →

What Managers Can Do To Connect With Their Employees

Employee Engagement

Nora St-Aubin — May 9, 2018 — May 9, 2018 As a manager, you act as a mentor, coach, and leader to your team. But that doesn’t mean there should be a level of separation between you and your employees. Quite the opposite—you should be connecting with employees and your team should feel like you’re … Continue reading What Managers Can Do To Connect With Their Employees →

Why So Many SEOs are Chasing Their Tails

SEO Education

Randy Milanovic — March 22, 2018 Follow @kayak360 — March 22, 2018 Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end … Continue reading Why So Many SEOs are Chasing Their Tails →

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

Financial Services

Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos →

4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses

B2B Success

Peter Sheldon — March 7, 2018 Follow @magento — March 7, 2018 geralt / Pixabay 1. FULL-SPECTRUM SELLING B2B buyer preferences are changing. They want both self-service and full-service purchasing options. According to Forrester/Internet Retailer B2B Buyer research, 53 percent of these buyers will make half or more of their work purchases online by 2018, … Continue reading 4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses →

How to Validate a Great Person from Their LinkedIn Profile

LinkedIn Profile

James Potter — February 18, 2018 Follow @thelinkedinman — February 18, 2018 Free-Photos / Pixabay As LinkedIn is the biggest ‘list’ of professionals on the planet with over 540 million users around the world it can be a great resource to find the people you need in your business – but how can you tell … Continue reading How to Validate a Great Person from Their LinkedIn Profile →