Emma Muckersie — February 10, 2018 — February 10, 2018 ProSmile / Pixabay In our newly launched report, we identified chatbots as a key tech trend to watch. But where is this technology already making its mark? In this blog post, we take a look at how and where chatbots are taking off and share … Continue reading Where Are Chatbots Making Their Mark?
Amanda Clark — February 6, 2018 Follow @GrammarChicInc — February 6, 2018 Have you ever received an email from an unknown sender, with a generic greeting like “Dear Sir” or “Dear Madame?” Most of us have, and most of us respond to these emails in the same way—by promptly hitting the delete key. But what … Continue reading How Jobseekers Can Make Their Networking Emails More Effective
Nathan Resnick — February 5, 2018 Follow @naterez94 — February 5, 2018 With the start of a new year comes a great opportunity for businesses big and small to look back at what they accomplished in 2017 and make plans for improving their profitability in 2018. But how can you ensure that you’ll actually meet … Continue reading 7 Must-Have Tools for Online Stores Serious About Meeting Their ROI Goals In 2018
Cryptocurrency Miners Find Their Way Into Online Advertising by Laurie Sullivan @lauriesullivan, (January 05, 2018) A surge in the use of cryptocurrency has given hackers another way to use malicious JavaScript to tap into the CPU power of their visitor’s PC, and to steal Bitcoin or other cryptocurrencies. This is done by dropping malicious code … Continue reading Cryptocurrency Miners Find Their Way Into Online Advertising
To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017 The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model
Kayla Sloan — December 22, 2017 — December 22, 2017 StockSnap / Pixabay As a contractor, your income depends on the amount of work you can do in the time you have available. Of course it also depends on how much you are paid for it. But if you have set income goals, do you … Continue reading 7 Ways Contractors Can Boost Their Business to Meet Year-End Goals
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. Tim Peterson on December 22, 2017 Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a … Continue reading How marketers will take their social spend more seriously in 2018
Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend
Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. Tim Peterson on December 5, 2017 Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now showcase collections of their old Instagram Stories on their profile … Continue reading Instagram now lets brands feature Stories Highlights on their profile pages
Amanda Abella — November 20, 2017 — November 20, 2017 The main reason I wanted to run my own business was so that I could add flexibility into my life. I also frequently ask my market why they want to run their own business and I get the same answer. The problem is I also … Continue reading 3 Ways Business Owners Can Add Flexibility Into Their Schedule
