Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term. Joe Hyland on December 12, 2017 “Budgets recede amid demand for results.” That’s Gartner’s headline on their latest CMO … Continue reading CMOs should be measured by their results, not their spend
Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection. Tim Peterson on December 5, 2017 Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now showcase collections of their old Instagram Stories on their profile … Continue reading Instagram now lets brands feature Stories Highlights on their profile pages
Amanda Abella — November 20, 2017 — November 20, 2017 The main reason I wanted to run my own business was so that I could add flexibility into my life. I also frequently ask my market why they want to run their own business and I get the same answer. The problem is I also … Continue reading 3 Ways Business Owners Can Add Flexibility Into Their Schedule
Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017 For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers
Renzo Costarella — November 14, 2017 — November 14, 2017 nattanan23 / Pixabay It’s great to see so many young people going out and pursuing an entrepreneurial career. Starting a business is a roller coaster of emotions. There will be constant ups and downs and it only gets more intense as your company grows. This … Continue reading 4 Common Money Mistakes Young Entrepreneurs Make When Starting Their Business
CMOs, Audiences Move To Their Own Beats by Nathan Hanks , Columnist, November 13, 2017 Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform … Continue reading CMOs, Audiences Move To Their Own Beats
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
Lisa Kilker — October 27, 2017 Follow @getpose — October 27, 2017 Photo by Tim Gouw via Pexels If you’ve ever worked retail, you can commiserate. You have a customer that you’ve gone out of your way for, bent over backwards, called in favors, but they are still not happy. When is enough enough? Can … Continue reading How to Deal With an Unhappy Customer and Their Negative Review
Peter Sheldon — October 23, 2017 Follow @magento— October 23, 2017 When it comes to digital, Jonathan Bradbury, Munchkin’s Director of Global eCommerce, likes to keep it simple. “In digital, there’s so much out there that can overcomplicate things. You can lose sight of what’s really important,” he said. At Shop.org, Bradbury revealed the simple … Continue reading 4 Ways Munchkin Accelerated their Digital Business
Azreen Azmi — October 18, 2017 — October 18, 2017 How does making money off your passion sounds to you? Pretty good right? Well, what if you can do it in the comforts of your home? No bosses to report to, no deadlines to chase, and no fixed working hours. Sounds like a dream job! … Continue reading Monetizing YouTube: How YouTubers Make Their Money
