Eric SealMarch 17, 2015 Big changes are coming in SEO. You already knew they were coming. But now we know the upcoming mobile friendly update that Google is launching on April 21, 2015 is going to be big. Zineb Ait Bahajji, one of Google’s Webmaster Trends Analysts, announced earlier this morning at SMX Munich that … Continue reading Mobile Friendly Update to be “Bigger” than Penguin, Panda
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
WishpondMarch 15, 2015 I love first dates and, as a member of the ‘peter-pan’ generation, I go on a lot of them. The thing is, I go on a lot of them because 99% of the time, I don’t go on a second one. They (or I) asked the wrong questions, revealed way too much … Continue reading 6 Welcome Email Templates That Do More Than Welcome
Nancy ChenMarch 14, 2015 “If you cannot measure it, you cannot improve it.” – William Thompson, inventor of the Kelvin scale This saying has been adopted for business, and is fundamental to understanding the importance of KPIs (key performance indicators). Developing and improving KPIs were cited as the number one strategic action for growth currently … Continue reading KPIs are More Than Just Metrics
Colleen McKennaMarch 12, 2015 LinkedIn’s recent Profile updates increase visibility for people and companies. People, by nature, are visual and LinkedIn, like other platforms, is becoming increasingly visual. You have the opportunity to connect more dots and further your branding if you take advantage of these LinkedIn changes. You are more transparent than ever. Use … Continue reading Attention! You’re More Transparent Than Ever
To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds. Martin Beck on March 12, 2015 Chukcha / Shutterstock.com Brands are now posting more content to Instagram than they are on Facebook, according to a new report by research firm … Continue reading Report: Instagram Now Getting More Brand Posts Than Facebook
ZOG DigitalMarch 11, 2015 Today, search results in Google are primarily ranked based on complex algorithms that analyze popularity gained through link authority, but that may not be the case for long. A team of research scientists at Google recently published a paper proposing a new process to influence the rankings of search results based … Continue reading Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained
by Zoe Summers March 10th, 2015 Zoe Summers Zoe Summers is an experienced Social Media Consultant. One of the Co-Founders of Mass Planner, a social automation software. Before joining the startup world, she worked with big corporations, helping them change the world one step at a time. She loves writing, exploring new sunnier places and … Continue reading “Brands have more followers on Google+ than on all others together”
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
