Joanna JonesMarch 2, 2015 Humans are a hard-headed bunch. We learn through repetition. We learn through repetition. We learn through repetition. It’s no wonder, then, why upper management balks at having to spend resources on training, because most training programs are a one-hit wonder. It’s easy to sympathize with the hesitation to invest more into … Continue reading Training is More Than a One-Hit Wonder
Business.comFebruary 25, 2015 For better or for worse, most marketing tactics are now built upon content. In fact, according to the Content Marketing Institute’s 2015 B2B Content Marketing Trends & Benchmarks report, 70% of B2B marketers are creating more content than they did one year ago. According to the same CMI study, company blogs are … Continue reading Why the Company Blog is More Important Than You Think
Location more available but less accurate because of programmatic dilution. Greg Sterling on February 16, 2015 Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is … Continue reading Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
Michael ChorazakFebruary 6, 2015 Knowing your store’s performance at any given moment provides you with instant insight into the rhythm of your online business –– no matter how small or large your ecommerce store is. However, not everyone is equipped to analyze rich data sets nor does everyone have a team of analysts extracting answers … Continue reading The Power of Ecommerce Analytics: 9 Tips to Grow Revenue in Less Than 30 Days
Adrian SpeyerFebruary 4, 2015 Depending on how you measure the effectiveness of your community, you might be overlooking some of the ROI that it provides you. For example, forum visitors – those people who lurk but never register or post – can account for up to 90% (or more) of your traffic. This passive majority … Continue reading Your Community ROI Could Be Higher Than You Think
Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter. Martin Beck on January 30, 2015 Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll … Continue reading Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
Jimmy RodelaJanuary 29, 2015 © bahrialtay / Dollar Photo Club How EXACTLY do you use social media to get clients? This guide answers just that. To be even more specific – as the title suggests – I’ll share with you the methods that I used to get 3 clients in less than a month while … Continue reading How Spending One Hour Per Day In Linkedin Got Me Three Clients In Less Than A Month
Bob ApolloJanuary 27, 2015 Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable. Now, if you’re still at the pre-revenue stage, your revenue projections have … Continue reading What’s the One Thing VCs Love Even More Than Growth?
us·er ex·pe·ri·ence (noun) The interaction between a user and a digital system, such as a website or computer application. To the question: What is User Experience? Google gives us a seemingly straightforward definition that actually doesn’t tell us much at all about what UX is or how your website or mobile app could benefit from … Continue reading UX Is More Than Just a Pretty Website
Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
