Tag Archives: Than

Why It Is More Important Than Ever To Have an SEO Strategy in 2019 and Beyond

Jon Kelly — July 29, 2019 — July 29, 2019 A website without SEO is a bit like a peanut butter and jelly sandwich — without the jelly. Sure, it will fill the gap. It may even satisfy some of your cravings. But the good stuff? All that sweet, sweet goodness, the stuff that keeps … Continue reading Why It Is More Important Than Ever To Have an SEO Strategy in 2019 and Beyond →

4 Reasons SMS Marketing is More Popular Than Ever

SMS Marketing

JJ Tyson — July 16, 2019 — July 16, 2019 SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging … Continue reading 4 Reasons SMS Marketing is More Popular Than Ever →

Banking’s Tech Evolution Means Digital Communication is More Important Than Ever

Digital Engagement

Nicola Els — July 8, 2019 — July 8, 2019 Technology has fundamentally changed the way banks work and, perhaps more importantly, how customers interact with them. While branches still exist, few of us venture into them unless we absolutely have to. And why would we, when we can do almost everything we need to … Continue reading Banking’s Tech Evolution Means Digital Communication is More Important Than Ever →

How to Drive More Repeat Purchases Than Ever Before

Sales Strategy

William Harris — May 20, 2019 Follow @wmharris101 — May 20, 2019 E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the e-commerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing … Continue reading How to Drive More Repeat Purchases Than Ever Before →

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Ad Fraud

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019 Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019 →

Marketing is more than KPIs, it’s service

KPI

We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service →

Does Your Business Have More Than One Ideal Customer?

Business Effectiveness

Betsy Kent — March 26, 2019 Follow @bevisible — March 26, 2019 Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say, “If … Continue reading Does Your Business Have More Than One Ideal Customer? →

8 Unusual Rewards Employees Appreciate More Than Raises

Employee Satisfaction

John Hall — March 17, 2019 Follow @JohnHallCOMO — March 17, 2019 Young job hoppers only jump ship when another company offers more money, right? Not exactly. According to a new infographic published by SCORE, four out of five employees appreciate better benefits — to a pay raise. That doesn’t mean top employees are content … Continue reading 8 Unusual Rewards Employees Appreciate More Than Raises →

Morale is More Than Fun

Personal Professionality

Paul Oestreicher — March 5, 2019 Follow @pauloestreicher — March 5, 2019 rawpixel / Pixabay If I read one more article about how to boost morale in the workplace simply by saying nice things to co-workers and subordinates, I might say something decidedly not nice. The message and the tone – what you say and … Continue reading Morale is More Than Fun →

Nothing Sells Better than Enthusiasm in the Job Interview

Job Interviews

Ines Temple — February 4, 2019 Follow @inestemple — February 4, 2019 Job seekers are often surprised when they don’t receive a job offer after an interview. They wonder, “Why wasn’t I selected? What went wrong?” But imagine this scenario: I want to work in your company, but in my interview with you, I sit … Continue reading Nothing Sells Better than Enthusiasm in the Job Interview →