Tag Archives: Than

Your ‘Google My Business’ Listing is Worth More Than You Think

Ashar Jamil — January 1, 2020 Follow @Asharjamil 46% of all Google searches have local intent. 83% of businesses get seen in discovery searches, and over 64% of customers have used Google my business listing to find a local business’s address or phone number. Let’s face it. Your customer base is on the internet right … Continue reading Your ‘Google My Business’ Listing is Worth More Than You Think →

Brand loyalty remains high at 89%, driven by product and price rather than service

Branding Trends

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service →

YouTube Is Bigger Among Teens Than Netflix

YouTube

YouTube Is Bigger Among Teens Than Netflix by Wayne Friedman , Staff Writer, October 11, 2019 Netflix may have some competition not usually talked about in the same breathe as Walt Disney, WarnerMedia, NBCUniversal and Apple when it comes to new premium streaming video services. Think YouTube. The Google video platform is a major attraction … Continue reading YouTube Is Bigger Among Teens Than Netflix →

Why Survey Data Collection Is More Important Than Ever

Surveys

Sara Staffaroni — October 8, 2019 Survey data collection might not seem like a revolutionary or groundbreaking business practice but in an economy that’s increasingly being driven by customer experience (CX) it’s one of the most important things an organization can do. How else are you supposed to know what your customers think about your … Continue reading Why Survey Data Collection Is More Important Than Ever →

The LinkedIn Job Feature is Better Than Ever

LinkedIn Jobs

Charlotte Meredith — September 26, 2019 Are you looking for a new job? Jobless and need a new career? Curious to see what opportunities are out there? You may not know, but LinkedIn has a feature that will make your life much easier. When you log into your account, you’ll see a Jobs icon on … Continue reading The LinkedIn Job Feature is Better Than Ever →

Instagram in-stream video ads driving more purchases than Story Ads: Report

Instagram Video

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report →

More Than Keyword Strings: How to Search Optimize Content

Search Engine Optimization

Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content →

It Takes More Than Data To Improve The Customer Experience

Customer Experience

It Takes More Than Data To Improve The Customer Experience by Laurie Sullivan @lauriesullivan, August 21, 2019 A survey by Merkle reveals that when marketers have extra money to invest in marketing, 32% would put it into data, analytics and technology. Some 16% would invest it in digital, 10% in paid media, 10% in search, … Continue reading It Takes More Than Data To Improve The Customer Experience →

Consumers believe brands benefit more from personal data sharing than they do

Branding Lessons

New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do →

Here’s why experiential learning is better than being right

Learning Strategy

By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers. Stacey Ackerman on August 21, 2019 As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? … Continue reading Here’s why experiential learning is better than being right →