Selling on social media isn’t always so straightforward. Most of us are not a big celebrity where one tweet or Instagram post can drive a ton of traffic and sales. Striking a balance between value and sales messaging is key to not coming off as too salesy online. In this post, I’m going over how you can sell on social media without being too “salesy”.
Give Value Day to Day and Build Trust
The first step to selling on social media without being too salesy is to build trust with your followers first and provide value as often as you can. This means showing up consistently and with purposeful posts. Publishing content all willy-nilly will for the sake of posting will not get you the results you need. Instead set a few goals for each post and create a content calendar to keep you on track. By building trust and showing your expertise your followers know that what you offer will be worth their while (and hard-earned cash).
Highlight Pain Points & Understanding and Solutions
In order to sell on social media without being too “salesy” you have to show that you understand the struggles of your target audience. Show that you can relate and then present your awesome solution.
Show Value & Benefits
On social media being all about sales is usually not going to cut it. Show your followers the value and benefits your product or service provides. Take them behind the scenes as you create your offer, tell them what inspired you to create it, and show them how it will improve their situation. A great way to show value and benefits is to use testimonials to show your solution works!
Mention Your Offer
In order to sell on social media, you have to mention your offer! If you’ve been doing this right you’ve already been selling without actually selling. But, people won’t know there’s an actual offer until you show it to them! The key to selling on social media without being “salesy” is to continually educate your audience and then actually ask for the sale. Remember to use calls to action to get followers to click over to your website, send you a DM or comment to get more info on your offer.
Use A Launch Sequence/Schedule
I mentioned using a content schedule to keep you on track. Let’s take that a step further and plan a launch sequence to help you stay on top-selling without being salesy. A very basic launch sequence can look like:
- Week 1: Educate and provide value based on your course topic, what your event is based on, your product or service.
- Week 2: Speak to the top pain points faced by your audience.
- Week 3: Tease your product/service offering, ask your audience questions.
- Week 4: Launch your product or service.
Again, this is a super basic plan to follow but it can give you an idea on how to structure posts and build buzz so you can sell on social media without being “salesy.” If your product is already on the market remember to continue educating, speaking to your audience’s pain points and adding value while sprinkling in your sales messages.
To wrap things up, remember that deep connection, connectivity, and awareness of what your audience wants and needs, humanizes your brand. All these elements will allow you to sell on social media without feeling “salesy.”