Tag Archives: text

9 Times You Shouldn’t Text Clients – And Why

Young Entrepreneur Council — May 17, 2018 Follow @YEC — May 17, 2018 Texting is a popular means of communication: It’s quick, it gets an idea across and it’s convenient. But organizations can trip up when they’re trying to share news, which is why we asked the following: Is there a bad time for communicating … Continue reading 9 Times You Shouldn’t Text Clients – And Why →

Improving e-commerce text ads with ad customizer data feeds

eCommerce Advertisement

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Joe Martinez on May 14, 2018 While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you … Continue reading Improving e-commerce text ads with ad customizer data feeds →

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Email Marketing Tips

Nick Leffler — March 3, 2018 Follow @exprance — March 3, 2018 What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to … Continue reading Plain Text Email vs. Visual Email. Which One Should You Be Using? →

15 PPC pro tips for writing text ads

PPC Strategies

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. Pauline Jakober on January 23, 2018 While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are … Continue reading 15 PPC pro tips for writing text ads →

How Much Text Should I Use in My Videos?

Video Strategy

Ana Gotter — October 12, 2017 Follow @ana_gotter — October 12, 2017 We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we … Continue reading How Much Text Should I Use in My Videos? →

Typography in Emails: Revamp your Campaigns with Attractive Text Styling [Infographic]

Email Marketing Optimization

Kevin George — July 26, 2017 Follow @imkevin_monk — July 26, 2017 The evolution of email marketing has happened on a fast track and marketers are battling hard to keep their subscribers engaged in their emails. Boring and monotonous emails do not grab people’s attention anymore. With waves of emails flooding the customers’ inbox and … Continue reading Typography in Emails: Revamp your Campaigns with Attractive Text Styling [Infographic] →

2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game

Social Media Utilization

David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game →

3 Things to Know About Expanded Text Ads

Google Advertisement

James Faulkner — March 3, 2017 — March 3, 2017 As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us … Continue reading 3 Things to Know About Expanded Text Ads →

Why You Should Use Bulk Text To Promote Your Small Business

Small Business Marketing

Brian Mikes — February 21, 2017 Follow @betwext— February 21, 2017 Bulk Text Messages Promote Small Business: A quick introduction to text message marketing. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of … Continue reading Why You Should Use Bulk Text To Promote Your Small Business →

How to write PPC text ads in 2017’s sophisticated environment

PPC Marketing

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. Matt Umbro on February 20, 2017 I’ve been in the paid search industry for a nearly a decade. A … Continue reading How to write PPC text ads in 2017’s sophisticated environment →