Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Lindsay Christensen — November 17, 2016 — November 17, 2016 Text ads are an extremely important element of your PPC campaign. Your text ads serve as your gatekeeper to keep out the searchers you don’t want and attract the searchers you do want. Consider these three tips for creating compelling text ads: 1. Balance Your … Continue reading Mastering PPC: 3 Tips for Creating Compelling Text Ads
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. Mona Elesseily on November 4, 2016 Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve … Continue reading Expanded text ads that kick butt
Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. Frederick Vallaeys on November 3, 2016 If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google … Continue reading 5 ingredients for writing the perfect expanded text ad
by Laurie Sullivan, Staff Writer @lauriesullivan, October 12, 2016 With less than three weeks to go, finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, here’s a little Halloween paid-search trivia to briefly take … Continue reading Paid-Search Text Ads Outpace PLAs For Halloween
By Robert Brady September 21st, 2016 With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new format introduced by Google now that ads no longer appear … Continue reading 3 Ways To Kill It With Extended Text Ads (ETAs)
by Stephanie ScanlanSeptember 16, 2016 When searching online today, consumers see hundreds of text ads as they scroll through the search engine results pages. So, how do you make sure your text ad is the one that grabs attention and entices people to click? And on top of that, how do you make sure the … Continue reading Ouch! Text Ad Mistakes to Stop Making Now
by Erin SaginSeptember 13, 2016 It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing’s ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling … Continue reading Bing Expanded Text Ads: 5 Things You Need to Know
by Brian Mikes Follow @betwextSeptember 10, 2016 Are you a small business owner? Did you send out a Holiday Text Message to your list over the weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more … Continue reading Holiday Text Messages – Real Life Small Business Text Marketing
