By Heather Hartnett April 08, 2022 Research shows that 76% of organizations with more than 100 employees rely on assessment tools such as aptitude and personality tests for external hiring, and that figure is expected to increase in the coming years. Employers may reach for personality tests for a variety of reasons. For some, … Continue reading 3 personality tests and how you can use them in the workplace
Twitter Tests Three New Ad Formats by Colin Kirkland , April 1, 2022 Looking to simplify and heighten the effectiveness of its advertising suite, Twitter is testing three new ad formats that it hopes will give advertisers more creative and innovative options, while providing users with a more immersive and interactive experience. Starting this week, … Continue reading Twitter Tests Three New Ad Formats
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Experimental Twitter Shops lets brands display up to 50 items which users can buy Danny Goodwin on March 14, 2022 A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 … Continue reading Twitter tests e-commerce waters with new feature for in-app purchases
Snap is finally profitable Snapchat has more users than ever. K. Bell @karissabe February 3rd, 2022 Snap Partner Summit 2021 – Snap Inc via Getty Images Nearly five years after going public, Snap is finally profitable. The company shared the milestone in its fourth-quarter earnings release, where it reported $23 million in positive net income. … Continue reading Snapchat tests mid-roll ads in Stories from Snap Stars
Stacy Lee August 5, 2021 In one of the findings gathered from surveyed employees, G2 shared that 43% of them sought job opportunities elsewhere due to the company culture. That is an alarming rate that can cost almost half of your workforce! That is why it’s necessary to find people who match your company culture, … Continue reading How to Integrate Personality Tests Into the Recruitment Process
Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Syed Balkhi — April 24, 2020 Website split testing (or A/B testing) is an essential conversion optimization activity, as it can attract more leads and boost subscriber rates for you. Most of us don’t bother because it requires a little setup and extra work. But if you invest the time now, you’ll enjoy significant benefits … Continue reading 5 Simple A/B Tests You Should Try on Your Site Right Now
Brett Friedman — March 31, 2020 “Groping in the dark in this field has probably cost enough money to pay the national debt. That is what has filled the advertising graveyards. That is what has discouraged thousands who could profit in this field. And the dawn of knowledge is what is bringing a new day … Continue reading 7 Tiny Tests that Unreasonably Upgrade Conversion Rates
