Brad Smith — October 19, 2017 Follow @bsmarketer — October 19, 2017 Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what … Continue reading 6 SEO Tests You Need to Try
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017 SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you
Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions?
James Scherer — May 15, 2017 — May 15, 2017 The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It’s Carlo, Kevin and I (Wishpond’s content team), Mateus (head of optimization), Nick (CMO), Ali (Wishpond founder and CEO) and then Marya (our overworked marketing/UX designer). At the … Continue reading How We Drive Massive Growth by Running Calculated, High-Risk Tests
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Amy Bishop on May 3, 2017 About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with … Continue reading The great big list of landing page tests to try
Lisa Morgan — March 25, 2017 — March 25, 2017 Normally, when we talk about improving user experiences you’ll hear us discuss collecting data and making informed changes, based on user feedback. But not all UX tests rely on bundles of data and there are a number of quick exercises you and your employees can … Continue reading 5 Quick UX Tests You Can Do In-House
Andrew Sheridan — February 17, 2017 — February 17, 2017 High-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their marketing campaigns and improve ROI. But trying to test everything at once with no real plan is overwhelming, leaving many marketers frustrated and without the … Continue reading How to Perfect Your Large and Small A/B Tests
Danny Wong — February 16, 2017 Follow @dannywong1190— February 16, 2017 This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the sale of small-budget, short-term solutions. These will also be given priority over more traditional sales models. Currently, it is estimated that half … Continue reading Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?
Amanda Oliver — February 15, 2017 — February 15, 2017 You never want to ask an ad optimizer to ballpark an “average” campaign and what its average cost per acquisition (CPA) might be. Why? Because they will tell you that “it depends.” Understanding your CPA requires knowing the nuances that surround each and every acquisition … Continue reading 3 Tests To Try When Your CPA Starts Rising
Justina Perro — January 30, 2017 — January 30, 2017 Mobile marketers, you’ve been given a free pass over the past couple of years, but I’m here to tell you that pass has expired. With app marketing in its elementary years, it became acceptable to “push and pray”; i.e. send out mobile messages to users … Continue reading 5 Easy A/B Tests All Mobile App Marketers Need To Run
