The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. Nicola Agius on October 4, 2023 X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has … Continue reading X (Twitter) partners with Google Ad Manager
Category Archives: Twitter Advertisement
X Lowers Requirements Of Ad Creator Revenue-Share Program
X Lowers Requirements Of Ad Creator Revenue-Share Program by Colin Kirkland , August 11, 2023 After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, the company said, X is attempting to onboard a larger pool of creators by now lowering the entry requirements … Continue reading X Lowers Requirements Of Ad Creator Revenue-Share Program
Twitter’s Biggest Advertisers Cut Spending An Average of 71%
Twitter’s Biggest Advertisers Cut Spending An Average of 71% by Joe Mandese @mp_joemandese, July 18, 2023 If Twitter’s ad revenue is off an average of 50%, as Elon Musk disclosed earlier this week, then it’s coming mainly from the platforms biggest advertisers. Ad spending across Twitter’s top 10 ad categories are down an average 71% … Continue reading Twitter’s Biggest Advertisers Cut Spending An Average of 71%
News Publishers’ Twitter Ad Spend Down 83%, Study Finds
News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds
Twitter Opens Advertising To Allow Cannabis Ads
Twitter Opens Advertising To Allow Cannabis Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2023 Twitter has updated its advertising policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines. The social site will only accept pre-authorized sellers and cannabis advertisers licensed by … Continue reading Twitter Opens Advertising To Allow Cannabis Ads
Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
Elon Musk has begun his takeover of Twitter Karissa Bell @karissabe After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief Financial Officer Ned Segal and other top execs. Musk is taking … Continue reading Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
Advertisers continue to flee Twitter as civil rights groups call for a boycott
Twitter verification has always been a mess. Charging $8 a month won’t fix it. Charging for verification would be a boon for scammers and impersonators. K. Bell @karissabe NurPhoto via Getty Images It’s only been a matter of days since Elon Musk took over Twitter, but he’s already shaking up the platform in major … Continue reading Advertisers continue to flee Twitter as civil rights groups call for a boycott
Twitter Tests Three New Ad Formats
Twitter Tests Three New Ad Formats by Colin Kirkland , April 1, 2022 Looking to simplify and heighten the effectiveness of its advertising suite, Twitter is testing three new ad formats that it hopes will give advertisers more creative and innovative options, while providing users with a more immersive and interactive experience. Starting this week, … Continue reading Twitter Tests Three New Ad Formats
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter Adds Free Performance Ad Tools To Woo Advertisers by Laurie Sullivan @lauriesullivan, January 25, 2022 Twitter on Tuesday introduced improvements to its ad capabilities, building off the company’s 2021 product roadmap to improve performance advertising and measurement on the platform in 2022. The company is on track to rid its portfolio of software that … Continue reading Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter Puts Focus On Performance Advertising
Twitter Puts Focus On Performance Advertising by Laurie Sullivan @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising