Category Archives: Twitter Advertisement

X Lowers Requirements Of Ad Creator Revenue-Share Program

X Lowers Requirements Of Ad Creator Revenue-Share Program by Colin Kirkland , August 11, 2023 After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, the company said, X is attempting to onboard a larger pool of creators by now lowering the entry requirements … Continue reading X Lowers Requirements Of Ad Creator Revenue-Share Program

Twitter’s Biggest Advertisers Cut Spending An Average of 71%

Twitter’s Biggest Advertisers Cut Spending An Average of 71% by Joe Mandese  @mp_joemandese, July 18, 2023 If Twitter’s ad revenue is off an average of 50%, as Elon Musk disclosed earlier this week, then it’s coming mainly from the platforms biggest advertisers. Ad spending across Twitter’s top 10 ad categories are down an average 71% … Continue reading Twitter’s Biggest Advertisers Cut Spending An Average of 71%

News Publishers’ Twitter Ad Spend Down 83%, Study Finds

News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds

Twitter Opens Advertising To Allow Cannabis Ads

Twitter Opens Advertising To Allow Cannabis Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2023 Twitter has updated its advertising policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines. The social site will only accept pre-authorized sellers and cannabis advertisers licensed by … Continue reading Twitter Opens Advertising To Allow Cannabis Ads

Elon Musk says Apple has ‘fully resumed’ advertising on Twitter

Elon Musk has begun his takeover of Twitter   Karissa Bell @karissabe After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief Financial Officer Ned Segal and other top execs. Musk is taking … Continue reading Elon Musk says Apple has ‘fully resumed’ advertising on Twitter

Advertisers continue to flee Twitter as civil rights groups call for a boycott

Twitter verification has always been a mess. Charging $8 a month won’t fix it. Charging for verification would be a boon for scammers and impersonators. K. Bell @karissabe   NurPhoto via Getty Images It’s only been a matter of days since Elon Musk took over Twitter, but he’s already shaking up the platform in major … Continue reading Advertisers continue to flee Twitter as civil rights groups call for a boycott

Twitter Adds Free Performance Ad Tools To Woo Advertisers

Twitter Adds Free Performance Ad Tools To Woo Advertisers by Laurie Sullivan  @lauriesullivan, January 25, 2022 Twitter on Tuesday introduced improvements to its ad capabilities, building off the company’s 2021 product roadmap to improve performance advertising and measurement on the platform in 2022. The company is on track to rid its portfolio of software that … Continue reading Twitter Adds Free Performance Ad Tools To Woo Advertisers

Twitter Puts Focus On Performance Advertising

Twitter Puts Focus On Performance Advertising by Laurie Sullivan  @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising