Twitter Opens Advertising To Allow Cannabis Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2023 Twitter has updated its advertising policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines. The social site will only accept pre-authorized sellers and cannabis advertisers licensed by … Continue reading Twitter Opens Advertising To Allow Cannabis Ads
Elon Musk has begun his takeover of Twitter Karissa Bell @karissabe After months of legal drama, Elon Musk has begun his takeover of Twitter, according to The Wall Street Journal and The Washington Post. His first move was to fire CEO Parag Agrawal, Chief Financial Officer Ned Segal and other top execs. Musk is taking … Continue reading Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
Twitter verification has always been a mess. Charging $8 a month won’t fix it. Charging for verification would be a boon for scammers and impersonators. K. Bell @karissabe NurPhoto via Getty Images It’s only been a matter of days since Elon Musk took over Twitter, but he’s already shaking up the platform in major … Continue reading Advertisers continue to flee Twitter as civil rights groups call for a boycott
Twitter Tests Three New Ad Formats by Colin Kirkland , April 1, 2022 Looking to simplify and heighten the effectiveness of its advertising suite, Twitter is testing three new ad formats that it hopes will give advertisers more creative and innovative options, while providing users with a more immersive and interactive experience. Starting this week, … Continue reading Twitter Tests Three New Ad Formats
Twitter Adds Free Performance Ad Tools To Woo Advertisers by Laurie Sullivan @lauriesullivan, January 25, 2022 Twitter on Tuesday introduced improvements to its ad capabilities, building off the company’s 2021 product roadmap to improve performance advertising and measurement on the platform in 2022. The company is on track to rid its portfolio of software that … Continue reading Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter Puts Focus On Performance Advertising by Laurie Sullivan @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising
The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year
The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers
Susan Friesen — July 30, 2017 Follow @eVisionMedia — July 30, 2017 An Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising Last week we showed you all the basic elements of setting up and using Twitter. Now that we’ve looked at how you can market locally with hashtags and … Continue reading Why Twitter Ads Boost Business & How to Create Them
By Joydeep Bhattacharya October 26th, 2016 Twitter lets you create objective based ad campaigns in order to reach the right people at the right time. Whether you want to stay local or reach a global audience, Twitter is the perfect platform for your advertising needs. You have the power to choose locations and languages most relevant … Continue reading How To Run A Twitter Advertisement Campaign
