Category Archives: Twitter Advertisement

Twitter Puts Focus On Performance Advertising

Twitter Puts Focus On Performance Advertising by Laurie Sullivan  @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising

Twitter to stop offering advertisers access to 3rd party data sources next year

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers

Which social marketing tools support Twitter’s expanded tweets

Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software. Tim Peterson on September 21, 2016    On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access … Continue reading Which social marketing tools support Twitter’s expanded tweets

Twitter advertisers to get stats on video performance

A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more. Tamar Weinberg on June 17, 2016 at 4:26 pm A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be … Continue reading Twitter advertisers to get stats on video performance

14 Tips to Improve Your Twitter Advertising Strategy

by Brandon Gains May 11, 2016 Follow @brandongainsMay 11, 2016 The rules of a twitter advertising strategy are changing. When you use Google to find information, how often do you filter the results by date? What about when you’re searching for advice about online marketing? If you’re anything like me, nearly all of your searches … Continue reading 14 Tips to Improve Your Twitter Advertising Strategy