Bernadette Tansey Free e-mail accounts, conference calls, search engines, social media networks—companies offer these Web tools to us at no charge so they can build up a critical mass of users. Once that’s done, they try to figure out how to make their services pay. The trick is to do that without driving users away. … Continue reading Disqus: Testing the Targeted Ad Market for Web Comments
Craig SullivanFebruary 9, 2015 The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a … Continue reading Why A/A Testing is a Waste of Time
Olivier ChoronJanuary 29, 2015 Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email campaigns. To perform A/B split testing, you must: 1) Assess engagement levels … Continue reading ‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices
Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages
PrialtoJanuary 11, 2015 If your business relies on email campaigns and newsletters for lead generation, then you know how important it is that your email recipients actually open your email and see your offer. How else will you turn those leads into new or repeat customers? That’s why it’s so important to improve your email … Continue reading Get More Qualified Leads By A/B Testing Your Email Campaigns
Andrew AndersonJanuary 5, 2015 All testing programs, no matter how great or awful, think they are doing pretty good and can get better. Having spent the better part of 13 years working with testing programs of various sizes to turn their programs around or to help them go to levels that they did not know … Continue reading The Psychology Of A Successful Testing Program
Tony Adragna December 5, 2014 Email marketing is important for any digital marketer. It allows you to directly access your current or potential customers. However, if you don’t cater to your audience, email marketing can quickly become a nightmare and turn off customers to your brand. How do you know if what you’re doing … Continue reading Why Is Email A/B Testing Important For Marketers?
What’s the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction. Shari Thurow on November 21, 2014 Throughout my user experience (UX) career, I have encountered many people who honestly, truly believe that their company conducts usability tests on a regular basis. But when I probe for details, … Continue reading User Experience Smackdown: Usability Testing Vs. User Testing
Andrew Sheridan November 17, 2014 Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the … Continue reading Optimize Your Email Performance with A/B Testing
By Clive Keyte, Published October 27, 2014 How can you be certain your strategy has worked? Why don’t you ask your clients? This may seem fairly obvious but actually we find that it’s one of the last things we do. Many of us spend a lot of time looking at just how well we perform … Continue reading Testing Your Strategy – Ask Your Customers!
