SMBs Path to Digitization: How Can Technology Solutions Providers Help? Byron Fernandez / Sep 8, 2023 The benefits of digitalizing are significant for businesses. But did you know that only close to half of the Association of Southeast Asian Nations (ASEAN) small to medium-sized businesses (SMBs), estimated to be about 70 million, have digitalized … Continue reading SMBs Path to Digitization: How Can Technology Solutions Providers Help?
How Does Technology Improve Workplace Safety? Brad Anderson / Aug 29, 2023 Every business should prioritize workplace safety and increase it to offer employees the best environment. Employees want to feel protected to give their best, and it is a company’s responsibility to ensure at least optimal working conditions. Plus, if employees aren’t exposed … Continue reading How Does Technology Improve Workplace Safety?
Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology
Nearly half (44%) of marketers report experiencing fear as a result of AI at least once a month, according to a new study. Constantine von Hoffman on August 17, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered … Continue reading This week’s AI-powered marketing technology releases
Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Constantine von Hoffman on July 27, 2023 Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though … Continue reading Round-up of this week’s AI-powered marketing technology releases
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa. Kim Davis on July 20, 2023 “We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based … Continue reading If every company is now a technology company, how should they hire tech talent?
artificial intelligence Ads Using AI Technology On The Rise by Todd Wasserman , July 6, 2023 Artificial intelligence (AI) has come to the ad industry, with the potential to transform advertising. AI is being used to create concepts and visual effects in ads. Here are a few recent ads using AI technology that stand out. … Continue reading Ads Using AI Technology On The Rise
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on June 29, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of … Continue reading This week’s AI-powered marketing technology releases
AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study by Ray Schultz , June 23, 2023 AI will be the No. 1 spending priority for 47% of technology officers over the next year, according to a study by the CNBC Technology Executive Council. At 21%, AI budgets are more than double … Continue reading AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study
How to improve website speed and performance in e-commerce with headless frontend technology Rachael Hibbert / Jun 19, 2023 It’s not news that we are living in a fast-paced digital world. Online customers have high expectations. Your website needs to load quickly, be easy to navigate, be aware of any interaction that may have … Continue reading How to improve website speed and performance in e-commerce with headless frontend technology
