Category Archives: ABM Marketing

Creating personas for account-based marketing (ABM): Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns. MarTechBot on December 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Creating personas for account-based marketing (ABM): Best of the MarTechBot →

Demandbase rethinks ABM amid B2B marketing challenges

ABM Marketing

Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. Kim Davis on December 3, 2024 “The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People … Continue reading Demandbase rethinks ABM amid B2B marketing challenges →

Why B2B CMOs are frustrated with ABM platforms

ABM Marketing

Unsure about your ABM platform’s value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. Scott Stedman on November 7, 2024 Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into … Continue reading Why B2B CMOs are frustrated with ABM platforms →

For ABM marketing, don’t get lost in technology

ABM Marketing

Simply having ABM technology doesn’t mean you have a strategy. The strategy should come first and be supported by the tech. Chris Wood on August 22, 2023 Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The … Continue reading For ABM marketing, don’t get lost in technology →