This week’s roundup of the latest AI-powered platforms, products and features for martech. Chris Wood on June 1, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Here is … Continue reading New releases for AI-powered marketing technology
Tag Archives: Technology
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. … Continue reading AI and marketing technology: This week’s releases
3 steps to building a three-star marketing technology function
That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function
Meta reportedly wants to license Magic Leap’s AR technology
Devindra Hardawar @devindra Magic Leap’s glasses were supposed to lead us into the augmented reality era, a world beyond screens where we could interact with digital objects as if they were standing right next to us. Too bad they failed spectacularly. By early 2020, the company had raised nearly $2 billion. But aside from … Continue reading Meta reportedly wants to license Magic Leap’s AR technology
A practical guide to building a marketing technology stack
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack
Generative AI Most Transformative Technology On Par With The Internet
Generative AI Most Transformative Technology On Par With The Internet by Laurie Sullivan @lauriesullivan, April 21, 2023 Moves by Google and Microsoft to integrate generative artificial intelligence (AI) into their respective advertising businesses will change the way marketers create ad campaigns — and will also transform the entire technology ecosystem. “We view generative AI as … Continue reading Generative AI Most Transformative Technology On Par With The Internet
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
A roundup of the latest AI-powered marketing technology releases
With so many new AI products coming out, it can be hard to keep track of them. Here’s our roundup of the latest. Constantine von Hoffman on March 23, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of … Continue reading A roundup of the latest AI-powered marketing technology releases
How Virtual Space Technology has Changed the World Since 1962
How Virtual Space Technology has Changed the World Since 1962 Jonas Gray / 09 Mar 2023 Don’t be fooled — there’s nothing new about virtual spaces, which are essentially spaces online where any number of users and devices can interact. The notion of “virtual spaces” actually dates back to the origins of the Internet … Continue reading How Virtual Space Technology has Changed the World Since 1962
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
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