Tag Archives: Technology

The latest in AI-powered marketing technology releases

AI Marketing Tools

This week’s roundup of the latest AI-powered platforms, products and features for martech. Constantine von Hoffman on June 8, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions … Continue reading The latest in AI-powered marketing technology releases →

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content

AI Revolution

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content by Laurie Sullivan  @lauriesullivan, June 5, 2023 Global contextual advertising company Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative assets based on the context of the surrounding page’s content. … Continue reading Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content →

AI and marketing technology: This week’s releases

Marketing AI

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023  While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day.  … Continue reading AI and marketing technology: This week’s releases →

3 steps to building a three-star marketing technology function

Marketing Technology

That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function →

Generative AI Most Transformative Technology On Par With The Internet

AI Revolution

Generative AI Most Transformative Technology On Par With The Internet by Laurie Sullivan  @lauriesullivan, April 21, 2023 Moves by Google and Microsoft to integrate generative artificial intelligence (AI) into their respective advertising businesses will change the way marketers create ad campaigns — and will also transform the entire technology ecosystem. “We view generative AI as … Continue reading Generative AI Most Transformative Technology On Par With The Internet →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

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