Tag Archives: Technology

AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study

AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study by Ray Schultz , June 23, 2023 AI will be the No. 1 spending priority for 47% of technology officers over the next year, according to a study by the CNBC Technology Executive Council.  At 21%, AI budgets are more than double … Continue reading AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study →

How to improve website speed and performance in e-commerce with headless frontend technology

How to improve website speed and performance in e-commerce with headless frontend technology Rachael Hibbert / Jun 19, 2023   It’s not news that we are living in a fast-paced digital world. Online customers have high expectations. Your website needs to load quickly, be easy to navigate, be aware of any interaction that may have … Continue reading How to improve website speed and performance in e-commerce with headless frontend technology →

The latest in AI-powered marketing technology releases

This week’s roundup of the latest AI-powered platforms, products and features for martech. Constantine von Hoffman on June 8, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions … Continue reading The latest in AI-powered marketing technology releases →

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content by Laurie Sullivan  @lauriesullivan, June 5, 2023 Global contextual advertising company Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative assets based on the context of the surrounding page’s content. … Continue reading Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content →

AI and marketing technology: This week’s releases

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023  While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day.  … Continue reading AI and marketing technology: This week’s releases →

3 steps to building a three-star marketing technology function

That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function →

Generative AI Most Transformative Technology On Par With The Internet

Generative AI Most Transformative Technology On Par With The Internet by Laurie Sullivan  @lauriesullivan, April 21, 2023 Moves by Google and Microsoft to integrate generative artificial intelligence (AI) into their respective advertising businesses will change the way marketers create ad campaigns — and will also transform the entire technology ecosystem. “We view generative AI as … Continue reading Generative AI Most Transformative Technology On Par With The Internet →