AI Shows Ad Industry Its Future by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2023 Starting with Google and Microsoft, artificial intelligence (AI) began teaching the advertising industry how to reinvent itself nearly 30 years after it served its first online banner ad. AT&T purchased it to promote its You Will campaign on HotWired, now … Continue reading AI Shows Ad Industry Its Future
artificial intelligence Ads Using AI Technology On The Rise by Todd Wasserman , July 6, 2023 Artificial intelligence (AI) has come to the ad industry, with the potential to transform advertising. AI is being used to create concepts and visual effects in ads. Here are a few recent ads using AI technology that stand out. … Continue reading Ads Using AI Technology On The Rise
Attentive Adds AI To Its Conversational Platform by Ray Schultz , April 24, 2023 AI-based SAAS platform Attentive has enriched its two-way conversational platform Concierge with AI capability. The enhanced tool, Attentive AI, delivers hyper-relevant contextual responses to customer prompts, the company says The technology allows brands to “help customers in a fraction of the … Continue reading Attentive Adds AI To Its Conversational Platform
apparel What’s Wrong With AI-Generated Models In Apparel Ads? by Todd Wasserman , Staff Writer, March 30, 2023 Levi’s has gotten some flak for its use of AI-generated models in ads, a move it claims will increase the “number and diversity of our models.” The Cut asked “Levi’s, can’t you just… hire diverse models?” and … Continue reading What’s Wrong With AI-Generated Models In Apparel Ads?
