Tag Archives: Technology

The Promise and Peril of Digital Technology

Chris HortonFebruary 27, 2015 Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the … Continue reading The Promise and Peril of Digital Technology →

Getting Your Team Onboard with New Technology

Business Development

Alessandra CeresaFebruary 26, 2015 Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as … Continue reading Getting Your Team Onboard with New Technology →

The Technology Budget Balancing Act: a 2015 E-Commerce Retail Business Scenario [Infographic]

Corporate

Roxana NasoiFebruary 17, 2015 Mobility. Security. Social channels. Marketing and loyalty. Big data. These are but few of the most important aspects any business looking to achieve fame in the retail e-commerce world should take into account. In a world gone “gadget”, where does the e-commerce business model stand? Are companies really paying attention to … Continue reading The Technology Budget Balancing Act: a 2015 E-Commerce Retail Business Scenario [Infographic] →

What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter

Twitter

Marie AlonsoFebruary 13, 2015 Everyone in business has them at one time or another. Pain Points. When it comes to business technology, pain points can be vast. Usually, you realize you have a pain point when something is not working properly, or you have a process that is turning increasingly time consuming and costly. Pain … Continue reading What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter →

The Challenge Of Searching For Marketing Technology

Content Marketing, Marketing Guide

Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development. Scott Brinker on February 9, 2015 I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things. Popular myth would … Continue reading The Challenge Of Searching For Marketing Technology →

Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015

Digital Marketing

Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments. Amy Gesenhues on January 6, 2015 In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed 182 B2B, B2C and agency marketing executives on four core marketing … Continue reading Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015 →

How Wearable Technology Will Impact Digital Marketing

General

Eric Hammis December 28, 2014 You may have heard of the term ‘wearable technology.’ It’s something we briefly mentioned in our previous blog post, ‘Things to Come For Digital Marketing in 2015.’ For those who haven’t been introduced to these new technological gadgets, let us explain. A wearable technology is just as it sounds, which … Continue reading How Wearable Technology Will Impact Digital Marketing →

5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site

Online Marketing

Csaba Zajdo December 24, 2014 For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale. Increasingly … Continue reading 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site →

Marketing Technology Innovation Thrives In The Intersections

Marketing Guide

Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments are crossing each others’ boundaries. Scott Brinker on December 3, 2014 The most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing technologists have emerged from the intersection of … Continue reading Marketing Technology Innovation Thrives In The Intersections →

Dissecting the “Dataware” Technology Stack with Madrona’s Matt McIlwain

Marketing Guide

ByBenjamin Romano November 13, 2014 Benjamin Romano Big data is a catchphrase that’s getting stale and almost too broad to be meaningful. But behind the buzzword are some very real technology trends—and they paint a good picture for Seattle. Matt McIlwain, managing director at Madrona Venture Group, the region’s foremost investor in information technology companies, … Continue reading Dissecting the “Dataware” Technology Stack with Madrona’s Matt McIlwain →