Think you’re too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a foundation of content marketing and use the technologies now at your fingertips. Chris Marentis on June 8, 2015 Who would have predicted that small businesses would need to become online marketing savvy … Continue reading How Busy Local Businesses Can Leverage Data &Technology For Content Marketing
BusinessVibesJune 4, 2015 While coming up with a great idea for a new product or service might seem like the difficult part, actually making a business out of it is the step many entrepreneurs fail at. Thanks to the benefits of modern technology, though, there are now many ways software applications can make running your … Continue reading How New Technology Can Assist A New Business Owner
Kyle CebullMay 12, 2015 In a hyper connected world where a watch can tell me my heartbeat and calorie burn, where it can govern my schedule, give me directions to my next meeting, show me thousands of notifications from all my apps and tell me how often I should be standing up – it’s no … Continue reading Don’t Blame The Millennial: Is Technology The REAL Cause Of Workplace Stress?
Dan Gilmartin The digital age has revolutionized marketing, increasing its complexity as well as creating the opportunity to dramatically improve customer experiences. As consumers, we live in an always-on and always-available world and we have come to expect our favorite brands to be one click or swipe away. As a consequence, the rapid advancements in … Continue reading The Future of Marketing Technology
Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND. Amy Gesenhues on April 28, 2015 BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen and president of BuzzFeed Motion Pictures Ze Frank taking the stage at B.B. … Continue reading NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
Nadya AhmedApril 25, 2015 Ever heard the phrase ‘Get with the times’? Often used among the younger generation when describing people that aren’t on trend or up to date, this phrase isn’t too distinct from the world of customer service, because as technology has evolved it would seem that most aspects of customer service haven’t. … Continue reading Technology Has Changed. Why Hasn’t Customer Service?
Scott SieglerApril 15, 2015 Nothing is making a greater impact on the way media is bought and sold today than programmatic. In fact, the share of programmatic spend in US digital media (display-related) transactions, when looking at both RTB and NRTB, will expand from 38% in 2012 to 53% this year and to 83% by … Continue reading Three Questions to Better Understand Programmatic Technology
Kamal AhluwaliaApril 9, 2015 When’s the last time you took a long lunch during the work week? Or sat down at a restaurant, mid-day? If you needed a moment or two to think about this question, well, that may be answer enough. I understand, believe me. There’s just not enough time in the day for … Continue reading How Sales Technology Improves Your Lunch
Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions
Teresa SliderMarch 24, 2015 While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan … Continue reading Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan
