By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
The day to day in any agency can be a crazy to and fro experience. Whether it’s meetings or things that need to get done, the focus on productivity, multiple clients, multiple projects and other responsibilities makes it hard to keep track of what direction everyone is heading in on any given day. Every detail … Continue reading Agile Marketing in Marketing Technology
It’s no secret that consumers are changing the way they discover and interact with local businesses. People have shifted away from traditional media and now increasingly rely on digital resources, such as mobile search, online directories, review sites, email and social media. For local business owners who operate on tight budgets and typically without access … Continue reading Demystifying Online Marketing For Local Business Owners
Many business owners struggle with pricing. Should their first concern be covering costs or figuring out what the market will bear? How do they determine what the market will pay without raising prices high enough that some customers flee? And can they offer discounts without damaging their price brand? There may be no easy … Continue reading Some Businesses Go Creative on Prices, Applying Technology
