Cosette JarrettAugust 1, 2015 The Internet consumes 10 percent of the world’s electricity, and IT-related services account for 2 percent of all carbon emissions. Even sending an email increases an individual’s carbon footprint by 4 grams. It may not sound like a lot – and it’s certainly less than delivering that same correspondence by truck, … Continue reading How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint
Tag Archives: Tech
5 Fundamental Marketing A/B Tests Every Tech Company Should Run
Tony AdragnaJuly 15, 2015 The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech company isn’t seeing the results it wants in terms of marketing, solid A/B testing should be looked into. With A/B testing, you’re able to test various elements of your … Continue reading 5 Fundamental Marketing A/B Tests Every Tech Company Should Run
Tech Tuesday: The Easiest Video Editing Tool for a Small Business
Warren KnightJune 16, 2015 With the way social media has changed the way we market our business online, we are turning to video as a way of showcasing our products/services. As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge … Continue reading Tech Tuesday: The Easiest Video Editing Tool for a Small Business
The Signatures of Tech Entrepreneurs (Infographic)
Louis FoongJune 12, 2015 I like to share interesting information of all sorts in this space, and today I want to have a little fun with it. This infographic, created by MyPrint 24/7, explores the signatures of some of tech’s top entrepreneurs and business leaders. By examining their signatures, we’re able to get a glimpse … Continue reading The Signatures of Tech Entrepreneurs (Infographic)
5 Roadblocks to Creating a Great Marketing Video for Tech Companies
Steven BellerMay 31, 2015 Video is a highly effective way to educate and entertain your customers while marketing your products and services. But if executed incorrectly, video can damage your brand just as easily as build it up. That is why, as a tech company, you need to ensure your marketing videos represent your brand … Continue reading 5 Roadblocks to Creating a Great Marketing Video for Tech Companies
How Using High Tech Software Can Help You Beat Big Companies
Reda SedratiApril 14, 2015 It’s an exciting time to be the owner of a small business. Digital and Internet technology has reached a point where anyone can sell products and services to virtually anyone else. And every day, new innovations give small businesses more options: For example, small business owners are finding new ways to … Continue reading How Using High Tech Software Can Help You Beat Big Companies
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Tech Tuesday: How To Use Soovle
Warren KnightApril 7, 2015 As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important … Continue reading Tech Tuesday: How To Use Soovle
The Formula to Start Your Tech Business: Make Your Brand Known for Something
Anna RodriguezMarch 31, 2015 When it comes to starting a tech business, it’s not enough to have a great idea for a product or service. The end product may be outstanding but without the proper business to back it up, it will fail to make profit or get the recognition it deserves. Compare this to … Continue reading The Formula to Start Your Tech Business: Make Your Brand Known for Something
Tech Tuesday: How To Use Portent Title Generator
Warren KnightMarch 31, 2015 As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important … Continue reading Tech Tuesday: How To Use Portent Title Generator
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