Warren KnightOctober 6, 2015 I remember writing about social media monitoring tools back in 2010, when businesses first started utilising the power of social media. Whilst some, even five years later are still important, there are a number of tools that are relatively new which are instrumental in monitoring your businesses social media activity. 1. … Continue reading Top 10 Tools for Social Media Monitoring
Kathy SteeleSeptember 14, 2015 What is SEM? Search engine marketing (SEM) is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.” To better understand SEM, let’s break it down into two buckets – PPC and SEO. Pay-per-click (PPC) advertising purchases online traffic through paid listings, including sponsored social … Continue reading Tech Tools and Trends: Part III (SEM Tools)
Warren KnightSeptember 8, 2015 You might look at the title of this blog and think wow, really? Yes really. I am writing this blog without actually writing it. I bet you’re wondering how. Keep reading to find out how to write your blog without writing it. There are two types of people: those who prefer … Continue reading Tech Tuesday: How to Write Your Blog Without Writing It
Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands
Kathy SteeleAugust 14, 2015 The number one rule of social media marketing is … don’t be an egghead (a term our office uses for the placeholder profile image when first setting up a social media account). There is nothing worse than a company profile without a branded message, consistent content shares or even a profile … Continue reading Tech Tools and Trends: Part II (Social Media Marketing)
Warren KnightAugust 11, 2015 After years of researching, analysing and testing 100’s of different tools and technologies, I know what will work for my business, and what won’t. I share a lot of great tools in my blogs, during my webinars and in my book Think #Digital First. One tool which I have mentioned on a … Continue reading Tech Tuesday – 7 Ways to Grow Your Business Using Email
Cosette JarrettAugust 1, 2015 The Internet consumes 10 percent of the world’s electricity, and IT-related services account for 2 percent of all carbon emissions. Even sending an email increases an individual’s carbon footprint by 4 grams. It may not sound like a lot – and it’s certainly less than delivering that same correspondence by truck, … Continue reading How Your Small Biz Can Help Reduce the Tech Industry’s Carbon Footprint
Tony AdragnaJuly 15, 2015 The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech company isn’t seeing the results it wants in terms of marketing, solid A/B testing should be looked into. With A/B testing, you’re able to test various elements of your … Continue reading 5 Fundamental Marketing A/B Tests Every Tech Company Should Run
Warren KnightJune 16, 2015 With the way social media has changed the way we market our business online, we are turning to video as a way of showcasing our products/services. As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge … Continue reading Tech Tuesday: The Easiest Video Editing Tool for a Small Business
Louis FoongJune 12, 2015 I like to share interesting information of all sorts in this space, and today I want to have a little fun with it. This infographic, created by MyPrint 24/7, explores the signatures of some of tech’s top entrepreneurs and business leaders. By examining their signatures, we’re able to get a glimpse … Continue reading The Signatures of Tech Entrepreneurs (Infographic)
