Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
Tag Archives: Tech
CMOs Focus More On Tech To Automate Media Decisions
Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions
SEO For Startup Companies: How One Tech Company Nailed It
Phil SingletonMarch 11, 2015 Many in digital media continue to underestimate the influence of Google. It’s no longer just a cool tech company; Google is now part of the global economic infrastructure. While many people are caught in the hype of social media, the plain fact is that Internet searches are what drive purchase decisions. … Continue reading SEO For Startup Companies: How One Tech Company Nailed It
We’re All Becoming Tech Workers… And We Need to Be Ready
Courtney HuntMarch 7, 2015 As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of … Continue reading We’re All Becoming Tech Workers… And We Need to Be Ready
How To Cater Your Tech Startup To Millennials
Robert CordrayMarch 2, 2015 According to University of North Carolina Kenan-Flagler Business School, by 2014, 36 percent of the U.S. workforce will be millennials and by 2020, it will grow to almost half (46 percent). That’s a massive number that greatly impacts the tech startup industry. Now would be a good time to rethink your … Continue reading How To Cater Your Tech Startup To Millennials
5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
The Tech Trends To Follow In 2015
Megan TotkaFebruary 5, 2015 No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. Remember when QR codes were the … Continue reading The Tech Trends To Follow In 2015
It’s a Great Time to Work in Ad Tech
Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech
How to Set Up an Ecommerce Website Without Any Tech Skills
Business.com December 27, 2014 Ecommerce sales all over the world are growing at a rapid rate. Last year, global ecommerce transactions amounted to more than $ 1 trillion. In 2014 alone, they are expected to exceed $ 1.5 trillion. If you own a small brick and mortar business, the ecommerce boom presents a huge … Continue reading How to Set Up an Ecommerce Website Without Any Tech Skills
Top 7 Tech Mistakes Made By Small Business
Kyle Jasinski December 16, 2014 In my experience, “If it isn’t broken, why fix it?” is the common train of thought that is shared between business owners in regards to their technology. I understand that decision-makers typically have countless other resources to manage and cannot be reasonably expected to stay up-to-date on the changing … Continue reading Top 7 Tech Mistakes Made By Small Business
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