Steven BellerMay 31, 2015 Video is a highly effective way to educate and entertain your customers while marketing your products and services. But if executed incorrectly, video can damage your brand just as easily as build it up. That is why, as a tech company, you need to ensure your marketing videos represent your brand … Continue reading 5 Roadblocks to Creating a Great Marketing Video for Tech Companies
Reda SedratiApril 14, 2015 It’s an exciting time to be the owner of a small business. Digital and Internet technology has reached a point where anyone can sell products and services to virtually anyone else. And every day, new innovations give small businesses more options: For example, small business owners are finding new ways to … Continue reading How Using High Tech Software Can Help You Beat Big Companies
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Warren KnightApril 7, 2015 As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important … Continue reading Tech Tuesday: How To Use Soovle
Anna RodriguezMarch 31, 2015 When it comes to starting a tech business, it’s not enough to have a great idea for a product or service. The end product may be outstanding but without the proper business to back it up, it will fail to make profit or get the recognition it deserves. Compare this to … Continue reading The Formula to Start Your Tech Business: Make Your Brand Known for Something
Warren KnightMarch 31, 2015 As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important … Continue reading Tech Tuesday: How To Use Portent Title Generator
Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions
Phil SingletonMarch 11, 2015 Many in digital media continue to underestimate the influence of Google. It’s no longer just a cool tech company; Google is now part of the global economic infrastructure. While many people are caught in the hype of social media, the plain fact is that Internet searches are what drive purchase decisions. … Continue reading SEO For Startup Companies: How One Tech Company Nailed It
Courtney HuntMarch 7, 2015 As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of … Continue reading We’re All Becoming Tech Workers… And We Need to Be Ready
