Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition
by Warren Knight December 1, 2015 Follow @warrenknightDecember 1, 2015 Running a contest on social media is a great way to capture leads and this is something I have been very vocal about. I recently came across a great article from ShortStack who analysed the data of close to 1 million social contests to see … Continue reading Brands are Collecting Leads and Data with Social Media Contests
by Warren Knight November 17, 2015 Follow @warrenknightNovember 17, 2015 Whilst I know that Facebook isn’t my desired social network for driving engagement and sales, that doesn’t mean I will ignore ways in which YOU can improve your Facebook news feed and overall engagement. I have come across a great infographic from Robert Scoble who … Continue reading 7 Top Tips For Improving Your Facebook News Feed
Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
by Arik Hanson November 13, 2015November 13, 2015 Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started … Continue reading The Employee Tech Experience: The Chasm Between Personal and Professional Tools Grows
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
by Warren Knight November 10, 2015 Follow @warrenknightNovember 10, 2015 LinkedIn is the largest professional social network and one which I have personally generated thousands of leads from and been booked for paid speaking events. I have also picked up new clients from being active, sharing the right kind of information and being a thought … Continue reading 10 Secret Ways to Generate Leads on LinkedIn
Brittany BergerNovember 5, 2015 The last time one of your biz or blog tools wasn’t working, what was your first thought? A: Why the freak can’t I figure this out? B: Why the fraggle isn’t this working? Silly curses aside, the answers seem similar. But they can tell you a lot about yourself. And being … Continue reading Bloggers: Why You Should Assume Tech Problems Are Your Fault
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
