by Warren Knight November 10, 2015 Follow @warrenknightNovember 10, 2015 LinkedIn is the largest professional social network and one which I have personally generated thousands of leads from and been booked for paid speaking events. I have also picked up new clients from being active, sharing the right kind of information and being a thought … Continue reading 10 Secret Ways to Generate Leads on LinkedIn
Brittany BergerNovember 5, 2015 The last time one of your biz or blog tools wasn’t working, what was your first thought? A: Why the freak can’t I figure this out? B: Why the fraggle isn’t this working? Silly curses aside, the answers seem similar. But they can tell you a lot about yourself. And being … Continue reading Bloggers: Why You Should Assume Tech Problems Are Your Fault
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
Warren KnightOctober 6, 2015 I remember writing about social media monitoring tools back in 2010, when businesses first started utilising the power of social media. Whilst some, even five years later are still important, there are a number of tools that are relatively new which are instrumental in monitoring your businesses social media activity. 1. … Continue reading Top 10 Tools for Social Media Monitoring
Kathy SteeleSeptember 14, 2015 What is SEM? Search engine marketing (SEM) is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.” To better understand SEM, let’s break it down into two buckets – PPC and SEO. Pay-per-click (PPC) advertising purchases online traffic through paid listings, including sponsored social … Continue reading Tech Tools and Trends: Part III (SEM Tools)
Warren KnightSeptember 8, 2015 You might look at the title of this blog and think wow, really? Yes really. I am writing this blog without actually writing it. I bet you’re wondering how. Keep reading to find out how to write your blog without writing it. There are two types of people: those who prefer … Continue reading Tech Tuesday: How to Write Your Blog Without Writing It
Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands
Kathy SteeleAugust 14, 2015 The number one rule of social media marketing is … don’t be an egghead (a term our office uses for the placeholder profile image when first setting up a social media account). There is nothing worse than a company profile without a branded message, consistent content shares or even a profile … Continue reading Tech Tools and Trends: Part II (Social Media Marketing)
Warren KnightAugust 11, 2015 After years of researching, analysing and testing 100’s of different tools and technologies, I know what will work for my business, and what won’t. I share a lot of great tools in my blogs, during my webinars and in my book Think #Digital First. One tool which I have mentioned on a … Continue reading Tech Tuesday – 7 Ways to Grow Your Business Using Email
