How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools. Loretta Jones on January 29, 2016 We don’t do much these days without the help of technology. Even the office coffee machine has … Continue reading Need New Marketing Tech? Make Sure You Look Under The Hood
by Warren Knight January 12, 2016 Follow @warrenknightJanuary 12, 2016 Wishpond is a tool that I have spoken about on various occasions, including in my book; Think #Digital First. Wishpond is great for running competitions on social media, and building landing pages for lead generation purposes. I have been using landing pages for side product … Continue reading Tech Tuesday: 7 Best Landing Pages for 2016
by Lauren Marchese January 11, 2016 Follow @lrosemarie63January 11, 2016 Instant messaging, or IM, has a bad reputation. Many see it as outdated, distractive and purely social. But the time has come to reevaluate instant messaging’s place in the world – specifically the business world. Companies are embracing IM as a workplace tool much like … Continue reading Tech in the Office: How Instant Messaging Improves Productivity
by Warren Knight January 5, 2016 Follow @warrenknightJanuary 5, 2016 It is well and truly 2016 which means it’s time to revisit studies and data that might have changed. I always make sure the data I share is relevant to my audience and recent enough for it to be applied to a business at this … Continue reading The Demographics of Social Media Users in 2016
Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition
by Warren Knight December 1, 2015 Follow @warrenknightDecember 1, 2015 Running a contest on social media is a great way to capture leads and this is something I have been very vocal about. I recently came across a great article from ShortStack who analysed the data of close to 1 million social contests to see … Continue reading Brands are Collecting Leads and Data with Social Media Contests
by Warren Knight November 17, 2015 Follow @warrenknightNovember 17, 2015 Whilst I know that Facebook isn’t my desired social network for driving engagement and sales, that doesn’t mean I will ignore ways in which YOU can improve your Facebook news feed and overall engagement. I have come across a great infographic from Robert Scoble who … Continue reading 7 Top Tips For Improving Your Facebook News Feed
Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
by Arik Hanson November 13, 2015November 13, 2015 Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started … Continue reading The Employee Tech Experience: The Chasm Between Personal and Professional Tools Grows
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
