McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life cycle.” Barry Levine on March 14, 2016 “Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per … Continue reading How “customer obsession” can focus your marketing tech selections
We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions. Barry Levine on March 9, 2016 at 10:00 am Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and installed base, there’s one essential … Continue reading What does VR-based marketing offer that other tech does not?
by Warren Knight March 8, 2016 Follow @warrenknightMarch 8, 2016 Using tools associated to each social network helps you automate and market your business in a more effective and time sensitive way. Just a couple of weeks ago I shared a few tools that help you manage your Twitter activity and for this week, I … Continue reading Tech Tuesday: 7 Pinterest Tools to Fast Track You to Sales Success
by Warren Knight March 1, 2016 Follow @warrenknightMarch 1, 2016 We all have our favourite social network. Most visual brands in industries such as beauty or fashion might say their favourite social network is Instagram or Pinterest. For me, there is one network where I spend 90% of my “social media time” and that is … Continue reading Tech Tuesday: 10 Twitter Tools You Need To Know About
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
by Ryan Ayers February 16, 2016 Follow @TheBizTechGuruFebruary 16, 2016 “There’s a way to do it better – find it.” These are the words of Thomas Edison… and he was absolutely right. Science is the process of constantly moving forward, finding in even the best solutions – even better ones. This is exactly what digital … Continue reading This Is the Tech Era – Why Are We Spending Only One Day To Celebrate Digital Learning?
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools. Loretta Jones on January 29, 2016 We don’t do much these days without the help of technology. Even the office coffee machine has … Continue reading Need New Marketing Tech? Make Sure You Look Under The Hood
by Warren Knight January 12, 2016 Follow @warrenknightJanuary 12, 2016 Wishpond is a tool that I have spoken about on various occasions, including in my book; Think #Digital First. Wishpond is great for running competitions on social media, and building landing pages for lead generation purposes. I have been using landing pages for side product … Continue reading Tech Tuesday: 7 Best Landing Pages for 2016
by Lauren Marchese January 11, 2016 Follow @lrosemarie63January 11, 2016 Instant messaging, or IM, has a bad reputation. Many see it as outdated, distractive and purely social. But the time has come to reevaluate instant messaging’s place in the world – specifically the business world. Companies are embracing IM as a workplace tool much like … Continue reading Tech in the Office: How Instant Messaging Improves Productivity
by Warren Knight January 5, 2016 Follow @warrenknightJanuary 5, 2016 It is well and truly 2016 which means it’s time to revisit studies and data that might have changed. I always make sure the data I share is relevant to my audience and recent enough for it to be applied to a business at this … Continue reading The Demographics of Social Media Users in 2016
