Tag Archives: Tech

Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

Marketing Guide

Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016   You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting →

How “customer obsession” can focus your marketing tech selections

Customer Service

McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life cycle.” Barry Levine on March 14, 2016   “Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per … Continue reading How “customer obsession” can focus your marketing tech selections →

What does VR-based marketing offer that other tech does not?

Virtual Reality Marketing

We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions. Barry Levine on March 9, 2016 at 10:00 am Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and installed base, there’s one essential … Continue reading What does VR-based marketing offer that other tech does not? →

Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System

Analytics

Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System →

This Is the Tech Era – Why Are We Spending Only One Day To Celebrate Digital Learning?

Digital Transformation

by Ryan Ayers February 16, 2016 Follow @TheBizTechGuruFebruary 16, 2016 “There’s a way to do it better – find it.” These are the words of Thomas Edison… and he was absolutely right. Science is the process of constantly moving forward, finding in even the best solutions – even better ones. This is exactly what digital … Continue reading This Is the Tech Era – Why Are We Spending Only One Day To Celebrate Digital Learning? →

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