Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech
Jennifer Lux — November 2, 2016 — November 2, 2016 Understanding human behavior is more important in marketing than ever before. As marketing moves to a one-on-one model in an always-connected world, content consumption, buying, and selling are increasingly more seamless with life. Executing even the most technically complex marketing strategy has roots in understanding … Continue reading Re-Engineer Your Tech Company’s SEO Strategy for Inbound Marketing Results
Personal Branding Blog — October 31, 2016 — October 31, 2016 Equipping Your Startup with the Right Tech Entrepreneurs have enough on their plate without worrying about the technological needs of their new business. Between complicated and highly technical infrastructure, advanced operating systems and constantly evolving technologies, it can be difficult for the most steadfast … Continue reading Determining Your New Business’s Tech Needs
by P.J. Bednarski, Staff Writer @pjbtweet, October 14, 2016 I doubt this will ever rise to the status of “controversy” but a piece on the CJR Website–for Columbia Journalism Review–raises the question. Are some writers going out of bounds by criticizing technology rather than simply reporting it? What ought they be doing? Writer Nausicaa Renner, … Continue reading Are We Too Critical Of Tech, Or Not Tough Enough?
by Fran MerlieOctober 6, 2016 By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost certainly watched Chewbacca Mom try on her new mask, and you’ve probably watched Buzzfeed blow up a watermelon with rubber bands. Facebook is investing heavily in the platform, inking million dollar … Continue reading How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
by Ben Slater July 2, 2016 Follow @BenJHSlaterJuly 2, 2016 Hiring tech talent is fast becoming a headache for sourcers. The traditional recruiting channels are overcrowded, and sourcers are being forced to turn to some unlikely places to find the best candidates. If you have a solid understanding of sourcing best practices and fundamentals, you … Continue reading How to Source Tech Candidates on Goodreads
Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. Tim Peterson on June 17, 2016 at 9:30 am Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook … Continue reading How Facebook turned an end-to-end ad tech strategy on its head
by Dan Trefethen April 29, 2016April 29, 2016 Think back to some of your favorite blog posts. What did they look like? Were there features or formats that engaged you and made you think, “I want my blog to look like that” or “that’s a great title, how did they decide on that?” When you’re … Continue reading 12 Free Tools to Create an Awesome Blog Tech Stack
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016 You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
