Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
Natalie DenyseAugust 21, 2015 In today’s world of social media updates and text messages, pen pal letters can seem like a relic from the past. But for me, few things beat the excitement of receiving a personal letter from a friend when I was a kid. I was constantly keeping my eye on the mailbox, … Continue reading What Pen Pal Letters Can Teach Us About Email Marketing
Lori SoardAugust 20, 2015 Love her or hate her, one thing is certain, you’ve probably heard of Taylor Swift and know she is a country singer/songwriter. There are many reasons for Swift’s meteoric rise to success, including songs that speak to youth and some powerful musicians who’ve helped her along the way. Swift was the … Continue reading What Pop Sensation Taylor Swift Can Teach You About Running A Successful Blog
Julie HongAugust 4, 2015 In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another way to boost your bottom-line profits that is much more cost-effective? A smart customer retention strategy that embraces message personalization, … Continue reading 10 Things Influencers Can Teach You About Customer Retention
Brittany HurlburtJuly 22, 2015 By now I am sure you have heard about the Darth Vader selfie story that has been making its way around the interwebs since early May. If you haven’t, it just goes to show how quickly something can be picked up on social media, regardless if the facts are accurate, and … Continue reading What Darth Vader Can Teach You About Your Social Media Strategy
Blake HarrisJuly 10, 2015 In honor of Shark Week (and a love of all things animated), we picked our favorite animated sharks—the trio from Finding Nemo—to see what they could teach us about Explainers. For those who haven’t seen the movie, please stop reading this and rectify that immediately. We’ll wait. [waiting] [waiting…] [fantasizing about … Continue reading What Animated Sharks Can Teach Us About Explainers
Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos
Daniel BurrusJune 12, 2015 Given the transformational changes taking place in every industry, if you received a Ph.D. ten years ago it means you used to know a lot. The need to learn new things, regardless of your age or position in an organization has never been more important and represents a powerful key to … Continue reading Teach A Man To Fish: Training vs. Education
Tea SilvestreMay 9, 2015 How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who … Continue reading What The Beatles Can Teach You About Telling A Story With Your Home Page
