Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Jerome Tennille May 18, 2021 geralt / Pixabay We’re roughly a year beyond what I’ll call a “corporate awakening” since the death of George Floyd. I’ve been observing the corporate response, and what I’ve noticed is that there’s a spectrum of how companies are responding. On the more performative end of the spectrum, companies have … Continue reading 6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change
Nick Leffler May 5, 2021 One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least a basic … Continue reading Ad Campaign Duration: How Long Does Advertising Take to Work?
Don Dalrymple April 18, 2021 “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and … Continue reading You Can’t Take the Thinking Out of Knowledge Work
Susan Poirier March 3, 2021 In this fast-paced digital world, effective marketing is crucial in helping businesses to cut through the noise and stand out from the crowd. Traditional marketing methods are still a viable way to connect with consumers, but it is strategically fundamental that your business is actively promoting itself on social media. … Continue reading How Instagram Can Take Your Business to the Next Level
Allison Hall February 23, 2021 There is an art to Facebook ads. With companies of every size running campaigns — from $ 10 a day to $ 1000 a day — the most successful ads are those that stand out from the pack. This article will detail innovative and creative ways to get you started … Continue reading How to Take Facebook Ads to the Next Level
Intel Ads Take A Jab At Apple And Mac by Laurie Sullivan @lauriesullivan, February 12, 2021 Apple began its transition away from Intel’s processing chips with the introduction of its M1 Macs in November 2020. Now it’s clear from Intel’s latest anti-Apple advertising campaign that the company feels it needs to prove something based on the … Continue reading Intel Ads Take A Jab At Apple And Mac
Ellen Christenberry January 19, 2021 Social media consumes a lot of our waking hours, whether or not we intend it to (I mean, those memes aren’t going to chuckle at themselves). Especially in the COVID era, people seek connection and search for information on social media more than ever. In fact, people around the globe … Continue reading 7 Simple Strategies to Take Your Social Media Customer Support to the Next Level for Happier Customers
Veronica Krieg January 11, 2021 As many as 20% of Fortune 500 companies won’t make it through 2021 in one piece. Saddled with technical debt and bureaucratic processes that slow down decision-making, Forrester predicts many top-tier companies will sell off pieces of their business or merge with others to stay viable. The unexpected challenges of … Continue reading 12 Statistics to Inspire You to Take the Next Steps (Big or Small) and Move Your Call Center to the Cloud
David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
