Andy King September 14, 2021 PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC … Continue reading How Long Does It Take For PPC to Work?
Amanda Waltz September 10, 2021 You did it. You finally managed to buy a domain of your dreams. Congratulations! This is an important first step in building your company’s online presence. But before you’re up and running and make your first direct online sale, there are some additional steps you need to take to set … Continue reading 5 Steps to Take After Registering Your Website
Rafaella Aguiar August 22, 2021 Does your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Working with influencers is a great way to expose your brand to a whole new audience. And influencer marketing is only becoming more popular — the industry is growing by … Continue reading 5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level
Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video
Yash Chawlani August 14, 2021 YouTube is the second most popular social media platform at present. A variety of easily accessible and shareable videos attract a vast number of creators every day and inspire them to start their YouTube journey. Whether you are an established brand or a small business, or an individual creator trying … Continue reading 9 Ways to Take Your YouTube Videos to Another Level
Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Jerome Tennille May 18, 2021 geralt / Pixabay We’re roughly a year beyond what I’ll call a “corporate awakening” since the death of George Floyd. I’ve been observing the corporate response, and what I’ve noticed is that there’s a spectrum of how companies are responding. On the more performative end of the spectrum, companies have … Continue reading 6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change
Nick Leffler May 5, 2021 One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least a basic … Continue reading Ad Campaign Duration: How Long Does Advertising Take to Work?
Don Dalrymple April 18, 2021 “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and … Continue reading You Can’t Take the Thinking Out of Knowledge Work
Susan Poirier March 3, 2021 In this fast-paced digital world, effective marketing is crucial in helping businesses to cut through the noise and stand out from the crowd. Traditional marketing methods are still a viable way to connect with consumers, but it is strategically fundamental that your business is actively promoting itself on social media. … Continue reading How Instagram Can Take Your Business to the Next Level
