Category Archives: Social Collaboration

Smashing Old Silos: The Necessary Integration Of Search, Social And Content

Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content

4 Reasons Social Collaboration Is a Business Imperative

Shelly DuttonApril 21, 2015 For more than 1.5 billion people worldwide, it’s a daily ritual to visit a social site to review feeds, upload pictures, share stories, and work toward common good. In the last few years, social technology has become a cultural, social, and economic phenomenon. We’ve watched personal triumphs and tragedies, as well … Continue reading 4 Reasons Social Collaboration Is a Business Imperative