PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023 After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions
5 Things to Know About PPC Advertising on DuckDuckGo Bob Buckley / 23 Feb 2022 If you are thinking about advertising your business online, the first place you probably think of is Google. So, of course, it makes sense since the search engine giant commands most of the market and billions of monthly searches. … Continue reading 5 Things to Know About PPC Advertising on DuckDuckGo
What Does it Take to Turn a Positive ROI in PPC Advertising? Timothy Carter / 08 Feb 2022 The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you … Continue reading What Does it Take to Turn a Positive ROI in PPC Advertising?
Susie Marino October 31, 2021 Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out … Continue reading 11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Kristen McCormick October 17, 2021 In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with … Continue reading New Paid Search Advertising Benchmarks for 2021
Mike Johnson September 28, 2021 Choosing a PPC agency to manage your paid advertising strategy is a big commitment. Anyone can run campaigns on a platform like Google Ads but you’re looking for an agency because you want to get the best return on your PPC investment. This article aims to help you choose the … Continue reading 13 Questions to Ask Your Next PPC Agency
Andy King September 14, 2021 PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC … Continue reading How Long Does It Take For PPC to Work?
Angela Hausman, PhD May 21, 2021 PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, sales, … Continue reading PPC Advertising: Struggles Faced by Beginners and Old Pros Alike