Category Archives: PPC Advertisement

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Susie Marino October 31, 2021 Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out … Continue reading 11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

Angela Hausman, PhD May 21, 2021 PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, sales, … Continue reading PPC Advertising: Struggles Faced by Beginners and Old Pros Alike