Tag Archives: Take

How to Take Your Ecommerce Marketing Strategy to the Next Level

Jared Atchison December 7, 2021 Are you interested in taking your eCommerce marketing strategy to the next level? Most business owners and marketers are, especially with the new year right around the corner. This is when we reassess our various strategies and learn how we can improve. The thing is, digital marketing can be complex, … Continue reading How to Take Your Ecommerce Marketing Strategy to the Next Level

Attribution Accelerator Day 4: Recency, Creative Take Center Stage

Attribution Accelerator Day 4: Recency, Creative Take Center Stage by Tony Jarvis , Op-Ed Contributor, November 19, 2021 The Advertising Research Foundation’s (ARF) and Sequent Partners’ four-day “Attribution & Analytics Accelerator” conference wrapped up Thursday reminding attendees about three important principles: The relative importance of creative versus media.  The need for media agencies to embrace … Continue reading Attribution Accelerator Day 4: Recency, Creative Take Center Stage