Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard January 15, 2026 Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive
August 24, 2025 Quiet firing is spreading, but there are business risks to tactics to push workers out BY Inc. As more companies demand employees spend more days in their workplaces each week, some critics claim that tightening return to office (RTO) rules in part aim to provoke resignations from employees unwilling to give up their … Continue reading Quiet firing is spreading, but there are business risks to tactics to push workers out
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy. Stephanie Trovato on April 18, 2025 You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — … Continue reading 3 high-impact tactics to drive email engagement
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. Jaimon Hancock on March 17, 2025 Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding … Continue reading How more tools and tactics hurt marketing performance
January 13, 2025 Forget faking enthusiasm. These 9 tactics will help you really engage with your work If you’re wondering how to maintain professionalism without the pretense, these executive insights will help you explore your options instead of faking it. BY Featured Have you ever had a job where you had to “fake it ’til you … Continue reading Forget faking enthusiasm. These 9 tactics will help you really engage with your work
Health insurers’ tactics can adversely affect patients’ health and their trust in the healthcare system, which leaves patients in unthinkably difficult circumstances. BY The Conversation The U.S. has made great progress in getting more people insured since the Affordable Care Act took effect in 2014. The share of uninsured Americans ages 18 to 64 fell from … Continue reading How to handle these unpopular tactics used by health insurers
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. Ruth Stevens on November 4, 2024 Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of … Continue reading Why B2B marketing must adopt B2C tactics
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. Chris Wood on August 14, 2024 Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the … Continue reading Email marketers sharpen deliverability tactics at MailCon
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. MarTechBot on August 5, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on … Continue reading Lead gen tactics for B2B: Best of the MarTechBot
