Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. Ruth Stevens on November 4, 2024 Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of … Continue reading Why B2B marketing must adopt B2C tactics
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. Chris Wood on August 14, 2024 Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the … Continue reading Email marketers sharpen deliverability tactics at MailCon
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. MarTechBot on August 5, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on … Continue reading Lead gen tactics for B2B: Best of the MarTechBot
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024 B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. MarTechBot on April 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Email tactics and CTAs for lead generation: Best of the MarTechBot
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics
Ruud Hein | February 21st, 2024 In SEO, link building is said to play a pivotal role in boosting your website’s visibility and ranking. But as you embark on this journey, you’ll quickly realize that the path is littered with myths and misconceptions. These myths can be confusing and, if believed, might even lead you … Continue reading Debunking Link Building Myths and Revealing Effective Tactics
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024 The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing
