Tag Archives: Tactics

Tactics to Skyrocket Your Email Marketing Success for 2021

Larisa Bedgood January 22, 2021 Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of … Continue reading Tactics to Skyrocket Your Email Marketing Success for 2021

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

Ioana Dulcu September 23, 2020 As 2020 draws to a close, digital publishers look toward the future to find more effective tactics to overcome their challenges. Email is a strategic tool for content publishers. Unlike search and social media, the content gets into the hands of decision-makers. One of the digital marketing strategies that hold … Continue reading The Future of Email Monetization: Tactics Publishers Can Use to Overcome Challenges

Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy

Angela Hausman, PhD September 22, 2020 The times they are a’changing, especially when it comes to how businesses use their marketing strategies to build brand awareness, attract new customers, and convert more sales. Don’t let your brand become a marketing dinosaur by using old strategies that lead to declining performance over time. Happily, you can … Continue reading Digital Marketing Trends in 2020: 6 Tactics to Update Your Strategy

5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend

Jacques van der Wilt September 11, 2020 Advertising is a great way to draw attention to both your products and your brand. But what do you do if your advertising costs begin to outweigh the benefits? Here are 5 simple feed tactics to improve your return on advertising spend (ROAS) and get more out of … Continue reading 5 Product Feed Marketing Tactics to Improve Your Return On Advertising Spend

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns