Tag Archives: Tactics

Why you should always ask why: Strategy must lead tactics in marketing planning

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching.  It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning

NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics

NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan  @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics

Go-to-market tactics that won’t work in a post-pandemic world

Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.”  Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world

Selling On Amazon? NP Digital Shares Tactics To Succeed

Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed

5 Paid Advertising Tactics to Improve Performance Marketing

  5 Paid Advertising Tactics to Improve Performance Marketing Karishma Patel | May 16th, 2023 If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the … Continue reading 5 Paid Advertising Tactics to Improve Performance Marketing

Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry

Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry ValueWalk / 23 Feb 2023   Ever since the onslaught of the pandemic, workers across several industries have been quitting their jobs in record numbers in search of an improved work-life balance, better pay, and more inclusive and healthier company … Continue reading Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry

I’m a Black CEO and these are my top tactics to stay focused and deliver results

  By Brennan Nevada Johnson February 16, 2023   My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results