Tag Archives: Tactics

Should I Prioritize ABM Tactics Ahead of Demand Generation?

Howard J. Sewell — April 29, 2019 Follow @hjsewell — April 29, 2019 Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one? Say you’re a start-up, or a company that’s simply never done much … Continue reading Should I Prioritize ABM Tactics Ahead of Demand Generation?

5 Quick Content Marketing Tactics for Fintech Lead Generation

Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation

Crucial HR Compliance Tactics for Small Businesses

Rachel Fausnaught — April 4, 2019 Follow @rachelf414 — April 4, 2019 Tumisu / Pixabay Hiring an employee for your small business brings many emotions. You’re proud, because you’re successful enough and can afford the extra help. You’re anxious, because – what if you can’t find the right person? You’re confused, because you don’t actually … Continue reading Crucial HR Compliance Tactics for Small Businesses

Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Nick Hollinger — March 7, 2019 — March 7, 2019 Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they … Continue reading Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

6 tactics for PPC marketers to save time, reduce stress and improve performance

Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. Amy Bishop on January 15, 2019   As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the result of performance trends and our analyses … Continue reading 6 tactics for PPC marketers to save time, reduce stress and improve performance

The Top 8 Inexpensive Tactics Sure to Get Butts in Seats

Misti Lewis — January 7, 2019 — January 7, 2019 Hosting a company event is an exciting way to build awareness for your brand and engage with your target audience outside of your typical communications; however, putting together a successful event can be time-consuming, mentally draining and costly. And once you hash out the details … Continue reading The Top 8 Inexpensive Tactics Sure to Get Butts in Seats

5 Email Marketing Tactics to Increase Sales by 90% This Black Friday

James Scherer — October 30, 2018 — October 30, 2018 Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, … Continue reading 5 Email Marketing Tactics to Increase Sales by 90% This Black Friday

4 Simple Tactics to Improve Your Social Media Efforts

Laura Donovan — October 16, 2018 Follow @thewordpro — October 16, 2018 kropekk_pl / Pixabay Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive … Continue reading 4 Simple Tactics to Improve Your Social Media Efforts