Category Archives: MediaPost-MarketingGuide

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?

The Future Will Be About Walled Gardens — And That’s OK

The Future Will Be About Walled Gardens — And That’s OK by Dave Morgan , Featured Contributor, March 16, 2023 It seems you can’t read anything in the trades these days about the future of streaming video advertising without ominous warnings that something called “walled gardens” will dominate that future, that they are bad, and … Continue reading The Future Will Be About Walled Gardens — And That’s OK

Don’t Leave Any Demo Behind In Alt Measurement Movement

Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement

Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly

Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly

Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures

Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures by Steve Ellwanger , April 22, 2022 How do you sample a scented candle online? You don’t—you get consumers to use their other senses, so they can visualize or “taste” a scent. This became Yankee Candle’s consumer-trial tactic once the pandemic eliminated in-store sampling … Continue reading Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures

Similarities And Differences In Languages Through A Semantic Network

Similarities And Differences In Languages Through A Semantic Network by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2022 Language plays an increasingly important role in search. Revealing the similarities and differences between languages through network science might seem daunting, but researchers at the Tokyo University of Science have found a way to make it work. … Continue reading Similarities And Differences In Languages Through A Semantic Network