Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024 Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform. Kim Davis on January 25, 2024 Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two … Continue reading ActionIQ to add CXAI suite to its CDP
Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR by Laurie Sullivan @lauriesullivan, July 18, 2023 Newswire launched two tools Tuesday based on artificial intelligence to help marketers, copywriters, and content creators craft and optimize press releases and other content. Almee, an artificial intelligence (AI) writing assistant and recommendation engine, allows users to … Continue reading Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
MediaWallah Releases Configurable, Transparent Identity Management Suite by Laurie Sullivan @lauriesullivan, May 17, 2023 MediaWallah, a woman-founded identity by design provider, plans to announce the launch of the Architecture Identity Suite — a new kind of identity portfolio that gives companies complete control of identity management. Core identity management makes it more addressable and targetable … Continue reading MediaWallah Releases Configurable, Transparent Identity Management Suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels. Kim Davis on March 28, 2023 Movable Ink, the personalized content platform, has announced the launch of a new mobile suite, adding to the range of channels where it can use data to create personalized engagement with users. … Continue reading Movable Ink unveils mobile suite
By Danica Lo August 17, 2022 TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns. As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
New function aims to let users enrich and activate first-party data. Constantine von Hoffman on March 21, 2022 Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data … Continue reading Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
Instacart Adds CPG Brand Pages, Suite Of Display Ad Products by Laurie Sullivan @lauriesullivan, January 26, 2022 Instacart on Wednesday introduced its first display ad units, as well as branded pages that serve as the hub for consumer product goods and food brands on the site. The units are free, and present an opportunity for … Continue reading Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
