Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective
Category Archives: Identity Management
TransUnion unveils enhanced identity graph for marketers
TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers
Identity resolution platforms and CDPs: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot
3 approaches to merging profiles when resolving identities
Managing customer profiles effectively can lead to better customer experience use cases. Chris Wood on July 25, 2023 Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How … Continue reading 3 approaches to merging profiles when resolving identities
Marketers Offered Identity-Free Personas
Marketers Offered Identity-Free Personas by Ray Schultz , July 5, 2023 Nano Interactive has debuted a platform that it says can help marketers target advertising without the use of cookies. The new product, Intent Personas, allows brands to “reach demographics without relying upon any kind of personal data,” says Carl White, CEO, Nano Interactive. White … Continue reading Marketers Offered Identity-Free Personas
MediaWallah Releases Configurable, Transparent Identity Management Suite
MediaWallah Releases Configurable, Transparent Identity Management Suite by Laurie Sullivan @lauriesullivan, May 17, 2023 MediaWallah, a woman-founded identity by design provider, plans to announce the launch of the Architecture Identity Suite — a new kind of identity portfolio that gives companies complete control of identity management. Core identity management makes it more addressable and targetable … Continue reading MediaWallah Releases Configurable, Transparent Identity Management Suite
The moving target of permissible PII
New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer. Ken Zachmann on November 8, 2022 Online advertising is becoming more personalized. Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer … Continue reading The moving target of permissible PII
Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Identity and the changing measurement landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too. Ken Zachmann on July 7, 2022 Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity … Continue reading Identity and the changing measurement landscape
A guide to the strange new world of identity resolution
Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical by Karlene Lukovitz @KLmarketdaily, May 5, 2022 It’s been a year since Apple’s industry-shaking rollout, as part of the iOS 14.5 launch, of the App Tracking Transparency (ATT) framework requiring user consent to share the Identifier for Advertisers (IDFA). The move sent … Continue reading A guide to the strange new world of identity resolution
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