Tag Archives: Study

Search, Not Email, Is Top B2B Content Mechanism: Study

Search, Not Email, Is Top B2B Content Mechanism: Study by Ray Schultz , July 27, 2018 Email is one of the main B2B content platforms — but not the top one, according to a study by Clutch, which found that 71% of B2B readers first encounter content via email newsletters. However, this puts email behind … Continue reading Search, Not Email, Is Top B2B Content Mechanism: Study →

Digital Doings: Email Ranks Third In Investment, Study Shows

Email Marketing

Digital Doings: Email Ranks Third In Investment, Study Shows by Ray Schultz , Columnist, July 18, 2018 Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study … Continue reading Digital Doings: Email Ranks Third In Investment, Study Shows →

Email Leads In B2B, But Search Is Coming Up On The Inside: Study

Email Strategy

Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study →

Excel Outranks Email As B2B Tracking Tool: Study

B2B Tools

Excel Outranks Email As B2B Tracking Tool: Study by Ray Schultz , May 24, 2018 Email plays a small role in B2B attribution — only 34% report marketing results from their email platform, compared with 52% that perform manual reporting with Excel spreadsheets, according to the 2018 Marketing Measurement & Attribution Survey Report by DemandGen, … Continue reading Excel Outranks Email As B2B Tracking Tool: Study →

Key Subjects of Study for Entrepreneurs

Entrepreneurship Lessons

Personal Branding Blog — May 15, 2018 — May 15, 2018 FirmBee / Pixabay When you’re building your own business, it’s easy to get caught up in all the day-to-day activities involved in entrepreneurship, from everyday sales and customer service tasks through to product design, admin and more. However, you shouldn’t forget to keep learning, … Continue reading Key Subjects of Study for Entrepreneurs →

Study Finds Few Americans Choose AdChoices, Know It Even Exists

Advertisement Industry

Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists →

AI Use Is Growing, But Data Challenges Remain: Study

Data Driven Techniques

AI Use Is Growing, But Data Challenges Remain: Study by Ray Schultz , April 26, 2018 Among typical email marketers, most plan to boost their use of artificial intelligence — despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36% say … Continue reading AI Use Is Growing, But Data Challenges Remain: Study →

Case study: Digital out-of-home and mobile-location deliver offline success for REI

Digital Marketing Tools

Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. Greg Sterling on April 10, 2018 At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be … Continue reading Case study: Digital out-of-home and mobile-location deliver offline success for REI →

Study captures new consumer ‘hierarchy of needs’ facing brands

Consumer-Centric Marketing

The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands →

Does Tracking Lead To Hacking? Study Scores Email Practice

Email Marketing Tools

Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice →