Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study
Email Is Top Content Channel Despite Hurdles: Study by Ray Schultz , September 10, 2018 Email is the best channel for sending content, but there are many barriers to success, according to Email-Driven Content Marketing, a study by Ascend2. For one, 44% are daunted by improving the quality of leads, and 42% struggle with increasing … Continue reading Email Is Top Content Channel Despite Hurdles: Study
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Dave Davies on August 28, 2018 Back in 2016, I wrote a piece on optimizing internal linking structures. In the article, we discussed a range of issues from PageRank … Continue reading Case study: The tale of two internal link tweaks
Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan @lauriesullivan, August 16, 2018 Local citations — any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Mike Brooks — August 16, 2018 Follow @michaelsbrooks — August 16, 2018https://traffic.libsyn.com/nuclearchowder/Case_Study-_How_Not_Having_Online_Reviews_Lost_This_Local_Business_A_Job.mp3 This may be one of the most important podcasts/blog posts I’ve done in a while. Today I want to show you how a local business lost a job in seconds right on Facebook. But the worst part for them, not only may they … Continue reading Case Study: How Not Having Online Reviews Lost This Local Business a Job
Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study
Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers
Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
