Tag Archives: Study

Study: Personalization Important To Young Retail Shoppers

Personalization

Study: Personalization Important To Young Retail Shoppers by Ray Schultz , April 17, 2019 Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. They also are more attracted by a retailer’s technology. Of those ages 18-37, 65% want … Continue reading Study: Personalization Important To Young Retail Shoppers →

Email Leads In Enterprise Content Delivery, Study Finds

Email Marketing Optimization

Email Leads In Enterprise Content Delivery, Study Finds by Ray Schultz , February 6, 2019 Email is the top content delivery tool for enterprise marketers, according to Enterprise Content Marketing 2019, a study by the Content Marketing Institute and Marketing Profs, sponsored by Seismic.  Of 236 marketers polled, 93% say their firms distribute content by … Continue reading Email Leads In Enterprise Content Delivery, Study Finds →

Case study: A tale of two insights and why they are not all created equal

Customer Experience

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

SEO Link Building

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019  Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows →

Read Your Reviews: Consumers Expect A Response, Study Shows

Reviews

Read Your Reviews: Consumers Expect A Response, Study Shows by Ray Schultz , Columnist, (November 20, 2018) Almost a fifth of small businesses ask consumers via email to review them, according to The Great Conversational Divide, a study by the Local Search Association, commissioned by SOCi.    Good move, although an even higher percentage don’t … Continue reading Read Your Reviews: Consumers Expect A Response, Study Shows →

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

Facebook

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows →

Study finds decline in ‘trust’ costs corporations billions in profits

Business Lessons

An Accenture study ties $180 billion in revenue losses to declines in trust across 54 percent of companies in its index. Greg Sterling on November 5, 2018   It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study … Continue reading Study finds decline in ‘trust’ costs corporations billions in profits →

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