Tag Archives: Strategy

Do You Have A Digital Marketing Strategy?

by Anna Colibri March 4, 2016 Follow @annacolibriMarch 4, 2016 The days of digital marketing silos that segment various marketing into stand alone functions are over. To be really effective today, you are going to have to integrate all of your on and offline efforts into a unified strategy. – @Fondalo Since 2010, every day … Continue reading Do You Have A Digital Marketing Strategy? →

Why “Go Viral” Is Not An Effective Content Marketing Strategy

Viral Marketing

If you’re trying to go viral, you’re probably trying too hard. Columnist Rachel Lindteigen explains why you should focus instead on creating great content that matters to your audience. Rachel Lindteigen on March 4, 2016 Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, … Continue reading Why “Go Viral” Is Not An Effective Content Marketing Strategy →

Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success

Strategy

by Gary Thompson March 4, 2016 Follow @sociallyINMarch 4, 2016 After the largest ever opening for a rated R movie, it is undeniable that Deadpool has been a resounding success. To obtain huge returns from a character that is relatively unknown by the mainstream population, a creative marketing strategy is a necessity. Being a Fox … Continue reading Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success →

The 2016 Facebook Video Marketing Strategy for Growth

Facebook Business

by Ty Rothstein March 3, 2016 Follow @https://twitter.com/AmitiRothsteinMarch 3, 2016 The results that video marketing can bring to your business are nothing short of happiness and a base for long-term, sustainable growth. For the past few years, with the rise in the number and amount of eCommerce purchases, the effects of video have been astounding: … Continue reading The 2016 Facebook Video Marketing Strategy for Growth →

Youtube Marketing Strategy: 5 Types Of Video Content You Should Master

Youtube Marketing Strategy

by Anton Eliasson March 1, 2016 Follow @antoneliassonMarch 1, 2016 Do you have a content marketing strategy? What about a YouTube marketing strategy? I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You … Continue reading Youtube Marketing Strategy: 5 Types Of Video Content You Should Master →

Building a Growth Strategy for the Undifferentiated Firm

Growth Strategy

by Elizabeth Harr March 1, 2016March 1, 2016 The undifferentiated professional services firm—there are a lot of you out there. It happens innocently enough. Firms grow early on as they grab business by being all things to all people. As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you … Continue reading Building a Growth Strategy for the Undifferentiated Firm →

A 7-Step Guide To Creating Your Content Strategy

Content Marketing

By Nevyana Karakasheva March 1st, 2016 In this post: Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you trigger interest: Use emotional triggers Gain readers’ trust Use supporting visuals: Text Formatting Images Fine Tuning How It … Continue reading A 7-Step Guide To Creating Your Content Strategy →

Four Ways to Improve Your Learning Strategy

Learning Strategy

by Charles DeNault March 1, 2016March 1, 2016 Last month at Excellence 2016, Brandon Hall’s annual conference, Dave Wentworth, their principle learning analyst, shared the results of their 2015 survey of L&D professionals. The results I found most interesting compared usage and effectiveness of nearly two dozen modes of delivery. Below is a chart listing … Continue reading Four Ways to Improve Your Learning Strategy →

Advice for Small Businesses Planning to Launch an SEO Strategy

SEO Strategy

by Sarah Patrick February 28, 2016 Follow @clutch_coFebruary 28, 2016 An important digital marketing strategy, search engine optimization (SEO) improves a business’ chances of being found online by both current and potential customers. This increased visibility in turn promotes growth and bolsters a business’ reputation online. Despite these benefits, half of small businesses in the … Continue reading Advice for Small Businesses Planning to Launch an SEO Strategy →

Depth Over Width The ONLY Social Media Strategy You Need To Grow Your Brand

Social Media Strategies

by Austin Iuliano February 28, 2016 Follow @austiniulianoFebruary 28, 2016 The Only Social Media Strategy You Need to Grow Your Brand. This is the only strategy you’re going to need to build your brand. It doesn’t matter what social media platform you are on. Whether you are on Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, Vine, … Continue reading Depth Over Width The ONLY Social Media Strategy You Need To Grow Your Brand →