by Ty Rothstein February 27, 2016 Follow @https://twitter.com/AmitiRothsteinFebruary 27, 2016 Online shoppers do their homework before making purchases. To be more specific, 70% of all online American shoppers do research before making a purchase. A successful ecommerce marketing strategy takes that into consideration. Successful eCommerce marketing takes this trend into account, and instead of seeing … Continue reading The eCommerce Marketing Strategy that Generated 40,000 Leads [Case Study]
by John W Hayes February 25, 2016 Follow @john_w_hayesFebruary 25, 2016 The future of email marketing is already here and it’s called mobile. Mobile marketing will be front and center in 2016. As email marketers, we should now be thinking of email as primarily a mobile channel. While the traditional desktop environment is still important, … Continue reading Mobile Marketing – Stats to Focus Your Email Marketing Strategy
by Meaghan McBee February 24, 2016 Follow @ZenContentFebruary 24, 2016 With a sizeable 90% of consumers finding custom content valuable (TMG Custom Media), it’s no surprise that many brands strive to craft a content strategy around information unique to their business. Building a solid content strategy based on trends and statistics is the key to … Continue reading Building Your 2016 Content Strategy [Infographic]
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016 Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
by Greg Cawood February 24, 2016 Follow @iqnectionFebruary 24, 2016 Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school … Continue reading To Reach Today’s Industrial Buyers You Need Online Strategy
by Beata Staszkow February 23, 2016February 23, 2016 Keep Proactive and Motivated Be prepared to go Sideways before Forwards Concentrate on Self Promotion Put Your Career in Focus There are fulfilling careers out there and you can get one. But first you need to know what makes jobs fulfilling and how to find the right … Continue reading Tips for Building a Successful Career Strategy
by Personal Branding Blog February 20, 2016February 20, 2016 A public speaking class offers more to students than just the art of how to present on a stage. The most important lesson is how to speak with confidence. And the second is how to adjust the stories to a variety of platforms. Identical to these … Continue reading Use this Strategy to Realize Several Success Strategies
by Cent Muruganandam February 16, 2016 Follow @centmuruFebruary 16, 2016 Inbound marketing is definitely the way to go in the digital world. The entry cost to inbound marketing is getting cheaper by the hour and almost negligible. The good news is anyone with great content can start this digital marketing but you certainly need some … Continue reading 21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]
by Lida Citroen February 16, 2016February 16, 2016 If you work in a company, business, nonprofit, government agency, consulting practice, school, or retail store, social media plays a role in your career. Honestly, the only career choices I can imagine that wouldn’t need or desire the resources available online might be high-seas pirate or hitman. … Continue reading How to Develop a Social Media Strategy for Your Career
by Greg Aponte February 11, 2016February 11, 2016 PAID SEARCH 101 Paid search is extremely tricky. Any one of your competitors with a Google Adwords account can outrank you with a bit of skill (or luck). The only way to succeed – and get your business found, reliably – is to think wide, think hard, … Continue reading Ask the Search Guy: Your Killer SEM Strategy Revealed
