Tag Archives: Strategy

From Capturing to Converting Leads: What Your Strategy is Missing

Leads Conversion

by Mary Long March 20, 2016 Follow @MaryCLongMarch 20, 2016 It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket … Continue reading From Capturing to Converting Leads: What Your Strategy is Missing →

How To Create A Conversion Centered Keyword Strategy

Conversion Optimization

By Julian Connors March 10th, 2016   Every strategist who has at least a year’s worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients. The general purpose of this deliverable is to identify and map out specific keywords and phrases that: Align with the client’s brand, offerings/services, and … Continue reading How To Create A Conversion Centered Keyword Strategy →

Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy

Product Management

by Samantha Rivero March 9, 2016March 9, 2016 As a marketer, I know that trade shows and conferences are often central to getting in front of prospects in the area (and beyond!), as well as being a great way to connect with consumers on a deeper, more personal level. Having great content to share with … Continue reading Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy →

What’s Your Strategy for Multichannel eCommerce Fulfillment?

eCommerce Strategies

by Matt Osit March 8, 2016March 8, 2016 For brands with both B2B and B2C online channels, fulfillment is where the rubber meets the road when it comes to eCommerce strategy. The needs and expectations of customers across each of these channels is not always the same, making fulfillment a constant challenge. What’s Different Across … Continue reading What’s Your Strategy for Multichannel eCommerce Fulfillment? →

How to Cut Costs With a Sustainable Print Strategy

Cost Management

by Dale McIntyre March 7, 2016 Follow @discoveringbestMarch 7, 2016 From 2011 to 2013, the percentage of Standard and Poor’s 500 companies publishing environmental, social, and governance (ESG) reports rose from 20 percent to 72 percent. The message was clear: Disclosing information on sustainability performance is no longer just a way for business leaders to … Continue reading How to Cut Costs With a Sustainable Print Strategy →

How Natural Language and Context Affects Online Reputation Strategy

Reputation Online

by Kent Campbell March 6, 2016 Follow @reputationxMarch 6, 2016 People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients. Mobile search … Continue reading How Natural Language and Context Affects Online Reputation Strategy →

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