Brandon Gains — November 9, 2016 Follow @brandongains— November 9, 2016 Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services. Landing page optimization comes down to achieving an ideal blend of persuasive content, value and minimal design to drive conversions. … Continue reading Landing Page Optimization Strategy Guide
Tony Zambito — November 8, 2016 Follow @tonyzambito— November 8, 2016 Community Preparedness by Iconathon The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption … Continue reading Is Your Organization Ready For Market Strategy In A Digital Economy?
Veronika Baranovska — November 5, 2016 Follow @SendibleV— November 5, 2016 Image source: Shutterstock So, you’re looking to create a social media strategy, but where do you start? There are so many things to think about – research, planning, content creation, sharing and of course engaging with your audience. That’s why we’ve broken it down … Continue reading The Key Pillars of a Successful Social Media Strategy
Brent Holland — November 6, 2016 — November 6, 2016 Succession planning is key to smooth transitions. However, according to a recent survey of 783 directors conducted by PricewaterhouseCoopers, only 48% of executives feel their board is spending sufficient time on CEO succession, and just 27% of directors surveyed felt confident their company has adequate … Continue reading Who Will Lead? Qualities of a Winning Succession Management Strategy
Richard Smith — November 5, 2016 Follow @MeRichardsmith— November 5, 2016 Link building is one of the more important considerations when an SEO campaign is considered. While many consider this as a simple tool to promote relevant URLs, the actual concept goes way further— mostly into unchartered territories. Conventional marketers or rather link builders concentrate … Continue reading 5 Ideas To Amplify Your Link Building Strategy
Jennifer Lux — November 2, 2016 — November 2, 2016 Understanding human behavior is more important in marketing than ever before. As marketing moves to a one-on-one model in an always-connected world, content consumption, buying, and selling are increasingly more seamless with life. Executing even the most technically complex marketing strategy has roots in understanding … Continue reading Re-Engineer Your Tech Company’s SEO Strategy for Inbound Marketing Results
Neimh McGlynn — November 1, 2016 — November 1, 2016 Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns and how … Continue reading 7 Tips for a Killer Facebook Video Advertising Strategy
Alexa Benatar — November 1, 2016 — November 1, 2016 Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO … Continue reading 3 Things to Consider When Planning Your Video Strategy
Elliot Kolt — November 1, 2016 — November 1, 2016 Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome – let’s dig in. In the first post of this series we covered the basic tenets of … Continue reading Digging Into Lead Generation Channel Strategy
Matt Rawlings — October 27, 2016 — October 27, 2016 “The customer is always right”. That’s one of the first things you’re told when starting a career in business. After all, these are the people that are responsible for buying our products/services and keeping our enterprise afloat. Therefore it makes sense to pay keen attention … Continue reading Why Customer Data Should Help Shape Your Marketing Strategy [Infographic]
