Brent Holland — November 23, 2016 — November 23, 2016 It would make little sense for an organization to develop a succession management program without a defined plan for evaluating its effectiveness. But how can organizations evaluate their succession management program? The five guidelines below provide organizations with a proven method to determine whether or … Continue reading 5 Ways to Evaluate the Effectiveness of a Succession Strategy [Case Study]
Mandy Edwards — November 27, 2016 Follow @memktgservices— November 27, 2016 It’s never too early to start working on your social media strategy for next year (or next week or next month). Recently, Buffer released their annual State of Social Media 2016 report after surveying over 1,200 marketers who mainly work with small to medium-sized … Continue reading Preparing Your Social Media Strategy for 2017
Geoff Anderson — November 25, 2016 — November 25, 2016 It’s easy to throw yourself straight into your next video project, but without a clear strategy you risk wasting time, money, and the ongoing engagement of your audience. Here are the top four things to consider when putting together your next video strategy: Understand your … Continue reading How to Create a Video Marketing Strategy That Works
Samantha Selsky — November 24, 2016 — November 24, 2016 When you’re developing a logistics strategy for your manufacturing or distribution company, it’s not a simple matter of picking a shipper and being done with it. Logistics may seem like a small component of your business, but in reality, it’s second only to product quality … Continue reading Logistics Strategy in Manufacturing and Distribution
Evelyn Timson — November 22, 2016 Follow @Aspect_FandV— November 22, 2016 One of the secrets to successful social media marketing is the creation of an always on, always available approach. A Facebook status update here, a Tweet there, an amusing (and let’s not forget relevant) meme shared on Instagram. It’s interesting then that many companies, … Continue reading The Help Hub Hero Strategy in Video Marketing
Sheryl Jefferson — November 18, 2016 Follow @ThatLTMLady— November 18, 2016 I get it and so many of us have been there. To get our products and services out there to the hungry masses, like it or not, we have to do some kind of marketing. We see it daily and are immersed in it. … Continue reading 5 Things You Are Doing That Are Killing Your Marketing Strategy
Richard Smith — November 18, 2016 Follow @MeRichardsmith— November 18, 2016 Are you a social media content creator who is looking to improve upon the existing editorial strategy? If yes, then we just have the right set of tools for you, treading on the lines of visual empowerment. These tools or rather techniques appeal to … Continue reading 7 Visual Hacks to Amplify a Social Media Editorial Strategy
November 4, 2016 An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming … Continue reading How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn
It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy. Amy Bishop on November 11, 2016 We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To … Continue reading A step-by-step guide to developing your 2017 digital marketing strategy
Jeff Bullas — November 9, 2016 — November 9, 2016 You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A … Continue reading 7 Inspiring Ideas To Power Up Your Social Media Strategy With Special Events
